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What is gamification?
Gamification is the process of implementing game elements and mechanics into a digital environment with the purpose of improving engagement and experience. In simpler words, it’s the use of game elements in a non-gaming environment.
What are the benefits of gamification?
Apart from fun? Gamification has greatly contributed to the growth of numerous companies that adopted it since 2010. Thanks to these engaging practices, these companies were able to better connect and retain their customers, involve employees in company activities, improve their own business practices, and enjoy a fruitful return on investment (ROI).
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