Take a look at our complete guide to HubSpot CMS migration!

HubSpot is a unique resource that can take the average website from a mere branding technique to an all-around marketing machine that drives business growth. But for the business and market managers who didn’t quite realize this when first launching their website, a HubSpot CMS migration might be in order. 

Once you have this under wraps, you can get to utilize the benefits of HubSpot’s content management system (CMS). On its own, you can gain easily navigable design and management tools, templates, analytics, personalization, smart content, and more. 

And if you decide to integrate HubSpot CMS with HubSpot CRM, you’ll get even more features including email marketing, workflows, social media publishing, and monitoring. 

Sound exciting? Well, you can learn more about HubSpot CMS migration here. Keep reading!

What Is a HubSpot CMS Migration?

In simplified terms, a HubSpot CMS migration is when you move your website – which typically includes a blog and landing pages – from your old CMS to HubSpot. 

While HubSpot is relatively new compared to classic platforms like WordPress, this does not mean it is lesser in any way. In fact, a quick Google search for “hubspot cms migration” will bring about nearly 100,000 results. 

This is just to say that migrating your website to HubSpot CMS is quite a popular choice. But the risks of migration mirror any other concern when it comes to data – that is, losing it. 

As such, developers are often hired to lead content migration to ensure that everything is safely and efficiently transferred with no scary blimps on the road. 

Their role might involve creating XML files to export detailed data like post titles, URLs, authors, tags, and naturally, the content itself – namely blog posts and articles. Then, this is all imported to HubSpot CMS.

How Does HubSpot CMS Migration Work?

Essentially, with a full HubSpot CMS migration, you’ll find your existing website recreated within the confines of the HubSpot CMS framework. Migration has a price tag and takes a few weeks to complete. 

On the other hand, the result will be migrated web content and design themes. And this comes with the maintenance of your URL structures via redirection, matching metadata to fortunately uniform pages, unaltered HTML markups, and domain forwarding. 

Of course, this all sounds rather technical. But when migrations don’t account for all these technicalities this leads to delays and errors. In effect, this causes frustration to potential leads who find your website. 

Not to mention, there are chance errors, like the infamous 404, which can hurt your SEO. Naturally, this would be counterintuitive to the benefits of using HubSpot CMS in the first place. 

Why Migrate Your Blog To HubSpot CMS?

HubSpot CMS competitors like WordPress, Drupal, and Joomla! account for the majority of the CMS market, with WordPress, specifically carrying 38% of the industry. 

That said, HubSpot distinguishes itself by describing its usage as a content optimization system (COS). What does this mean exactly? 

Well, HubSpot intends not only to host your content but to make sure it is presented in a way that attracts customers. To add, with a HubSpot CMS migration, you can strategize your content towards a comprehensive plan for lead generation. 

This occurs through a number of features. Here are the most popular of them.

1. Drag-and-Drop Editor

For the design aspect of your HubSpot CMS migration, you’ll gain the advantage of HubSpot’s drag-and-drop editor. In some ways, the editor has revolutionized web development, as you don’t need custom code to create and update pages. 

Instead, you simply drag and drop. The plus side of this is that you don’t need to call a developer to write your HTML. There is no HTML. You’re in charge. 

2. Memberships

At the Enterprise level of HubSpot CMS, also called CMS Hub, you can allow specific contacts from HubSpot’s free customer relationship management (CRM) software to log in and view specialized pages in accordance with their membership. 

Customers who subscribe to this content will enjoy access to a personalized experience. And customers who don’t will start thinking about getting their own membership. 

3. Integrations

Perhaps the number one integration that should stand out to you is HubSpot’s CRM. With this software, you can organize contacts, segment your customers, forecast sales, create reports, and in the long run scale your business entirely. The average return per dollar for a CRM is $8.71. 

There are other integrations you are privy to with your HubSpot CMS migration as well. Well over 800 app integrations can be found spanning the categories of ‘Marketing’, ‘Sales’, ‘Customer Success’, ‘Productivity’, and ‘Finance’.

These integrations serve a number of purposes from sending SMS messages to your contacts to the implementation of help desks.

4. Smart Content

In addition to creating call-to-actions (CTAs) and forms via HubSpot, doing a HubSpot CMS migration permits you to add smart content to your website and even emails. 

Smart content relies on global custom modules or rich text modules to adjust what content consumers will see depending on smart rule criteria types like lifecycle stage, device type, country, etc. 

5. Testing Capacity

Adaptive testing allows you to test up to five variations of a web page so you can monitor which one performs best. 

A/B testing falls into the same category. From a singular URL, you can test two versions of a web page. You can even run tests for each language variation you may have on your website.

6. SEO Recommendations

One of the biggest benefits of a HubSpot CMS migration will be the opportunity to improve your SEO. As 93% of online experiences start with a search engine, improving your SEO should be a top priority. 

HubSpot CMS renders SEO recommendations to your home screen, handing you the tools to refine your site with actionable advice.

What Can Not Be Migrated To HubSpot CMS?

There are limitations to HubSpot CMS migration and it’s important to be aware of them.

The following are common website elements that cannot be migrated to HubSpot CMS:

• blog comments
• custom social sharing widgets
• login fields
• popup forms and notifications
• database-driven pages
• eCommerce functionality
• flash websites
• live chat
• video files that are not .svf

How Does WordPress To HubSpot CMS Migration Work?

Considering WordPress’s popularity, it’s fair to expect that a plethora of HubSpot CMS migrations will stem from those who are using WordPress as their main platform.

Migration from WordPress to HubSpot happens just like any other. HubSpot CMS has tried to make this easier for users by letting them merely put in a blog URL so they can avoid exporting and importing XML files. 

This feature is called WordPress Connect and can be found in your ‘Blog settings’ on HubSpot. You can find more info here. 

The Smart Copy blog importer tool is an alternative resource for those whose current blog is not on WordPress. 

How Can Trio Help Your HubSpot CMS Migration?

By using Trio, you’ll have HubSpot certified developers on your team to help you with just about anything HubSpot-related. This includes developing your HubSpot website from scratch and migrating an existing website to HubSpot where you can be sure there won’t be any setbacks. 

Trio prioritizes customer satisfaction in all our interactions and services. We aim to see you grow. Contact Trio to hire qualified HubSpot developers for your next project.