HubSpot Integrations: The Complete Guide to Building Integrations

In HubSpot, integrations allow data to be passed to and from external/internal systems and the HubSpot COS. 

Often, businesses are forced to utilize several different applications at once to serve a singular purpose. HubSpot integrations seek to offer a unified solution by delivering these applications within the convenience of its own software. 

This guide will get you acquainted with the various ways you can integrate your HubSpot website with other applications and help you understand just why this is so important. 

What Are HubSpot Integrations?

HubSpot is a bonafide content optimization system (COS). This means it markets itself as a fully comprehensive inbound marketing tool, its principal features being a content management system (CMS) and customer relationship management (CRM) tool. 

Largely because HubSpot’s goal is to distribute the necessary tools for business managers to market their goods and services without any undue roadblocks, integrations play a big part in supplying these tools. 

For example, if you’re using HubSpot’s CRM, you may want to use your email contacts to facilitate a funnel where you engage consumers’ interest in your product.

To this effect, HubSpot allows you to integrate your website with your Gmail or Outlook inbox. 

You can find the gist of what you need on the HubSpot App Marketplace. While no one knows exactly how many apps there are featured in this marketplace, it’s safe to say there are quite a few.

You can integrate apps into your CMS that enable you to personalize forms or track metrics, for instance. 

In general, HubSpot integrations have the ability to add extra nuance to your website and overall content marketing strategy.

When Is It Necessary to Use HubSpot Integrations?

If your intention is to use every resource at your hands to guarantee the success of your business, then HubSpot integrations are always necessary.

To elaborate, every product or service must be promoted using intentional marketing schemes. 

Hosting content online, or otherwise, business blogging is a surefire way to attract customers to your business. Businesses that blog receive 67% more leads than those that don’t.

That said, writing content is just the first step. 

You’ve probably read a dozen times now some statistics about how short the attention span of website visitors are. Luckily, you’ve evaded the stat this time around. But the point still stands.

Considering how unlikely it is for one of your website visitors to stay interested in your content, you can predict it’s almost just as unlikely that they’ll follow through with buying your product or services - at least not on their first visit.

The previous example of a CRM integration demonstrated how HubSpot integrations can engage leads in the long-term. 

This is why many, if not all, HubSpot integrations are made to enhance your CRM or refine your CMS.

HubSpot has around 73,000 paid customers and 94% of them choose to use HubSpot apps. While you want your content to be up to par, you still need to go above and beyond for other aspects of your website. 

How to Do Integrations with HubSpot API?

For reference, an API denotes an application programming interface.

In layman’s terms, APIs define how one software interacts with another. HubSpot integrations rely on HubSpot’s API so HubSpot apps know how to interact properly with HubSpot itself. 

HubSpot pays homage to developers by lending them the instruments to build a HubSpot app, custom integration, or a HubSpot website itself.

Although HubSpot is built for just about anybody to use, those who want to make the most of their website tend to hire developers to help. 

To do this, HubSpot developers have access to API documentation so they can indulge their expertise in the specific development profile of HubSpot software.

After setting up a developer account, developers can dive right into building custom solutions and growing your business. 

You may want to review these links if custom integrations interest you:

• Create a developer account
• HubSpot API documentation
• HubSpot CMS Developer documentation

What Does HubSpot Integrate With?

There is a heaping pile of options available to you when it comes to HubSpot integrations. These integrations include categories like marketing, sales, customer service, productivity, and finance. 

Instead of going through each category and integration one by one, here are a few examples of how integrations can be helpful.

Email

As mentioned before, syncing HubSpot with an emailing system can be very advantageous to HubSpot customers. For some, it is at the heart of all their marketing and sales efforts. 

Through data and analytics, you can increase leads by sending the right message at the right time. Seventh Sense is one HubSpot integration rendering the optics to do this. 

Content

Though the example seems vague, HubSpot integrations and content go hand in hand. Of course, this is because HubSpot is a COS.

But if you don’t plan to use the COS to the extent of its capacity, you can opt to use HubSpot CRM and then integrate the tool with your WordPress website.

On the other hand, any content that you plan to put on your HubSpot website can be optimized with a diverse array of apps. Zerys, for one, lends you freelance writers to plan and write your content. This integration increased organic traffic for Spot On by 82%.

Naturally, other apps do other tasks like multi-channel publishing, blog-to-ebook conversion, and even no-code page building. 

Video 

Wistia is a popular HubSpot integration permitting users to learn more about their customers through video metrics.

For marketers, data is inherently positive, as it gives insight into what works and what doesn’t. 

Most HubSpot integrations for video are used to create videos in the first place. Video marketing has been found to be superbly effective.

In fact, videos are shared 12 times more than link and text posts combined. Webinars especially give customers a unique perspective of the industry. 

Sales

For businesses who don’t want to be too HubSpot-dependent, much of HubSpot integrations are CRM alternatives like Salesforce and Copper.

Managing customer relationships is arguably the most important part of marketing. You should leave customers with a good impression of your customer service, no matter what the problem is. 

Branching out from the HubSpot CRM might get you certain features that you find crucial to your business operations and HubSpot is flexible enough to get you what you need. 

5 Steps to Integrate HubSpot with a Website

So you’ve only just realized that HubSpot is the solution you need to grow your business but already have a pre-existing domain address?

Not a problem. HubSpot has a solution for this too.

1. Connect Your Domain

From your HubSpot account, click on setting, then ‘CMS’, then ‘Domains & URLs’. Click ‘Connect a domain’. You should see four different options for the type of domain you want to connect. Choose the option that best fits and proceed to the next step. 

2. Choose a Content-Type

Now, choose the content type you plan to host via the checkboxes. You can host multiple content types from the same domain. 

3. Select Root Domain 

You will be presented with a text box where you should enter your root domain. Your root domain will be your brand domain. 

4. Verify URLs

There are four components to consider at this point. The first is the subdomains. These are connected to your brand domain with a similar but distinct web address. Think ‘about.domain.com’ or ‘contact.domain.com’.

Then there is your brand domain which is the same as your root domain. The top-level domain is the ending of your domain address, like ‘.com’. Last, you must set up your primary language.

5. Hosting 

Use a DNS provider to set up hosting. With GoDaddy, this can be automatic. Otherwise, you’ll have to do this manually. You can find more information here. 

How to Integrate Apps with HubSpot?

Assuming you’re logged in to your HubSpot account, once you’ve found an app to your liking, you can connect apps to your HubSpot and start chiming in those HubSpot integrations.

1. Search

Find the app you want to install on the HubSpot App Marketplace.

You can filter out the apps that aren’t compatible with your plan by clicking ‘Compatible with my plan’ under ‘Compatible HubSpot Plans’. 

2. Review 

It’s probably best to give yourself a quick overview of what the app does.

Scroll downwards to see information related to the app’s features and compatibility requirements. 

3. Pay

Just below ‘Requirements’, you’ll have a choice to decide what pricing model you want. Many apps are free and others have free and paid versions.

It’s up to you to decide what will be optimal for your business needs. 

4. Approve

There might be some data and permissions to watch out for which you can glimpse right below ‘Pricing’.

Make sure everything looks right here before moving on. 

5. Connect

Finally, you can scroll back up top and press ‘Connect app’. Click ‘View setup guide’ to read more details on setting up the specific app you’re working with. 

How to Hire a Developer for HubSpot Integration?

HubSpot is fairly new to the CMS scene. Though HubSpot opened its doors in 2005, it was not until 2014 that HubSpot added its own CRM to the platform.

But despite its early beginning, comparison after comparison finds that HubSpot is your premier destination if your goals do not neatly fit the expectations of mere content management but strive towards tangible scalability. 

There are about a dozen quality resources you can use to find developers. The only problem is that there are not many HubSpot developers.

HubSpot experts need a combination of marketing and software development skills that combined with HubSpot’s youth, is frankly hard to find. 

It's recommended that you do some deep research on hiring developers. The process can be exhaustive and includes intensive assessments of your potential candidates. 

Conclusion

HubSpot integrations can be fundamental to fleshing out your website, whether you use them for your CMS or CRM. 

Again, the content itself is just the bare minimum you need to attract customers.

In order to put both feet in, you should use the tips here to find the HubSpot integrations that will be most useful and connect them to your website. 

But if your ideas are bigger than what HubSpot can offer at the moment, developers can build custom integrations to amplify the user experience and/or website management.

Contact Trio to hire qualified HubSpot developers and start your HubSpot project today.