In HubSpot, integrations allow data to be passed to and from external/internal systems and the HubSpot COS.
Often, businesses are forced to utilize several different applications at once to serve a singular purpose. HubSpot integrations seek to offer a unified solution by delivering these applications within the convenience of its own software.
This guide will get you acquainted with the various ways you can integrate yourHubSpot websitewith other applications and help you understand just why this is so important.
What Are HubSpot Integrations?
HubSpot is abonafide content optimization system (COS).This means it markets itself as a fully comprehensive inbound marketing tool, its principal features being a content management system (CMS) and customer relationship management (CRM) tool.
Largely because HubSpot’s goal is to distribute the necessary tools for business managers to market their goods and services without any undue roadblocks, integrations play a big part in supplying these tools.
For example, if you’re using HubSpot’s CRM, you may want to use your email contacts to facilitate a funnel where you engage consumers’ interest in your product.
To this effect, HubSpot allows you to integrate your website with your Gmail or Outlook inbox.
You can find the gist of what you need on the HubSpot App Marketplace. While no one knows exactly how many apps there are featured in this marketplace, it’s safe to say there are quite a few.
You can integrate apps into your CMS that enable you to personalize forms or track metrics, for instance.
In general,HubSpot integrations have the ability to add extra nuance to your website and overall content marketing strategy.
When Is It Necessary to Use HubSpot Integrations?
If your intention is to use every resource at your hands to guarantee the success of your business, then HubSpot integrations are always necessary.
To elaborate, every product or service must be promoted using intentional marketing schemes.
Hosting content online, or otherwise, business blogging is a surefire way to attract customers to your business. Businesses that blog receive67% more leadsthan those that don’t.
That said, writing content is just the first step.
You’ve probably read a dozen times now some statistics about how short the attention span of website visitors are. Luckily, you’ve evaded the stat this time around. But the point still stands.
Considering how unlikely it is for one of your website visitors to stay interested in your content, you can predict it’s almost just as unlikely that they’ll follow through with buying your product or services - at least not on their first visit.
The previous example of a CRM integration demonstrated how HubSpot integrations can engage leads in the long-term.
This is why many, if not all, HubSpot integrations are made to enhance your CRM or refine your CMS.
HubSpot has around 73,000 paid customers and94% of themchoose to use HubSpot apps. While you want your content to be up to par, you still need to go above and beyond for other aspects of your website.
How to Do Integrations with HubSpot API?
For reference, an API denotes an application programming interface.
On the other hand, any content that you plan to put on your HubSpot website can be optimized with a diverse array of apps. Zerys, for one, lends you freelance writers to plan and write your content.This integration increased organic traffic forSpot On by 82%.
Naturally, other apps do other tasks like multi-channel publishing, blog-to-ebook conversion, and even no-code page building.
Wistia is a popular HubSpot integration permitting users to learn more about their customers through video metrics.
For marketers, data is inherently positive, as it gives insight into what works and what doesn’t.
Most HubSpot integrations for video are used to create videos in the first place. Video marketing has been found to be superbly effective.
In fact, videos areshared 12 times morethan link and text posts combined. Webinars especially give customers a unique perspective of the industry.
For businesses who don’t want to be too HubSpot-dependent, much of HubSpot integrations are CRM alternatives like Salesforce and Copper.
Managing customer relationships is arguably the most important part of marketing. You should leave customers with a good impression of your customer service, no matter what the problem is.
Branching out from the HubSpot CRMmight get you certain features that you find crucial to your business operations and HubSpot is flexible enough to get you what you need.
5 Steps to Integrate HubSpot with a Website
So you’ve only just realized that HubSpot is the solution you need to grow your business but already have a pre-existing domain address?
Not a problem. HubSpot has a solution for this too.
1. Connect Your Domain
From your HubSpot account, click on setting, then ‘CMS’, then ‘Domains & URLs’. Click ‘Connect a domain’. You should see four different options for the type of domain you want to connect. Choose the option that best fits and proceed to the next step.
2. Choose a Content-Type
Now, choose the content type you plan to host via the checkboxes. You can host multiple content types from the same domain.
3. Select Root Domain
You will be presented with a text box where you should enter your root domain. Your root domain will be your brand domain.
4. Verify URLs
There are four components to consider at this point. The first is the subdomains. These are connected to your brand domain with a similar but distinct web address. Think ‘about.domain.com’ or ‘contact.domain.com’.
Then there is your brand domain which is the same as your root domain. The top-level domain is the ending of your domain address, like ‘.com’. Last, you must set up your primary language.
Use a DNS provider to set up hosting. With GoDaddy, this can be automatic. Otherwise, you’ll have to do this manually. You can find more informationhere.
How to Integrate Apps with HubSpot?
Assuming you’re logged in to your HubSpot account, once you’ve found an app to your liking, you can connect apps to your HubSpot and start chiming in those HubSpot integrations.
Find the app you want to install on the HubSpot App Marketplace.
You can filter out the apps that aren’t compatible with your plan by clicking ‘Compatible with my plan’ under ‘Compatible HubSpot Plans’.
It’s probably best to give yourself a quick overview of what the app does.
Scroll downwards to see information related to the app’s features and compatibility requirements.
Just below ‘Requirements’, you’ll have a choice to decide what pricing model you want. Many apps are free and others have free and paid versions.
It’s up to you to decide what will be optimal for your business needs.
There might be some data and permissions to watch out for which you can glimpse right below ‘Pricing’.
Make sure everything looks right here before moving on.
Finally, you can scroll back up top and press ‘Connect app’. Click ‘View setup guide’ to read more details on setting up the specific app you’re working with.
But despite its early beginning, comparison after comparison finds thatHubSpot is your premier destinationif your goals do not neatly fit the expectations of mere content management but strive towards tangible scalability.
In HubSpot, integrations allow for data to be passed to and from external/internal systems and the HubSpot COS.
What are HubSpot APIs?
An API denotes an application programming interface. In layman’s terms, APIs define how one software interacts with another. HubSpot integrations rely on HubSpot’s API so HubSpot apps know how to interact properly with HubSpot itself.
Do I need to use HubSpot integrations?
If your intention is to use every resource at your hands to guarantee the success of your business, then HubSpot integrations are always necessary. Every product or service should be promoted using intentional marketing schemes, which integrations can offer.
Cordenne Brewster is a tech enthusiast whose ardor is best expressed through the written word. With contributions ranging from software development to scaling, Cordenne provides insights to keep the curious and inquisitive informed, well-read, and on-trend.