
HubSpot vs. Marketo in 2023: Side-by-Side Comparison
HubSpot and Marketo are both prominent platforms for inbound marketing. This means that HubSpot and Marketo are designed to attract customers via multi-channel marketing campaigns.
The prime functionality empowering their prowess is marketing automation. Marketing automation tools are treasured assets for business growth.
Marketing automation software can better engage you with your consumer base and optimize your day-to-day operations.
Whether it’s social media marketing, content marketing, or search engine optimization (SEO), HubSpot and Marketo have the tooling to help your business thrive.
As much as 75% of businesses use marketing automation tools. Ergo, it’s no surprise that business owners are comparing HubSpot vs. Marketo and asking which platform is best.
If you’re starting to ask the same questions, stay tuned. The following information will compare and contrast HubSpot vs. Marketo in six key metrics where marketing platforms are concerned:
- Pricing
- User Experience
- Tooling & Features
- Integrations
- Analytics
- Community & Support
You’ll learn more about HubSpot vs. Marketo right below!
What Is HubSpot?
HubSpot is a full-featured software with marketing, sales, and service sectors to enhance every part of your business affairs. However, the brunt of marketing strategies takes place in HubSpot’s Marketing Hub.
HubSpot’s customer relationship management (CRM) system is carefully intertwined with HubSpot’s Marketing Hub, so users can get the best of both worlds.

Your marketing team, customer service team, and even your sales team can all work together to attract, engage, and delight customers through HubSpot Marketing Hub and its attached CRM.
Aside from tapping into your CRM with HubSpot, the marketing automation platform is also equipped with tools for email marketing, forms, landing pages, contact management, live chat, traffic, conversion analysis, and ad placement for a number of social networks.
What Is Marketo?
Marketo is a marketing automation solution with mass popularity in the business world. The platform’s expertise is in content personalization, lead nurturing automation, and lead management.
Marketo is part of Adobe Experience Cloud, a collection of online marketing and analytics products from Adobe, Inc.
Email campaigns, particularly email nurturing and automation, explains some of Marketo’s core features. Marketo also includes two principal marketing tools — Marketo Engage and Bizible.
Marketo Engage is an application that allows users to create, manage, and employ personalized engagement strategies for a wide range of channels: email, web, mobile, and more.
Bizible is a multi-touch revenue attribution solution that assesses the return on investment (ROI) for the channels you deploy towards user engagement.
You’ll learn how customers know of your product and why they’re buying it, objectively determining the value of your marketing efforts.
In short, Marketo can refine customer interactions and provide authentic experiences to potentials leads no matter where they occur.

HubSpot vs. Marketo
Finding the right marketing tool for your business can be a frustrating task. But even preliminary research will demonstrate that HubSpot and Marketo are both attractive options for streamlining otherwise complex marketing processes.
Still, choosing between them is difficult. See how Marketo and HubSpot match up in these six major categories in order to make your final decision.

1. Pricing
Marketo has several distinct modules for its services: marketing automation, email marketing, lead management, account-based marketing, digital advertising, social marketing, and mobile marketing.
You can use these modules individually or combine them which will alter the overall price of your purchase. The modules exist on scales with tier pricing, namely Select, Prime, Ultimate, and Enterprise.
HubSpot does not veer far from this model. Its respective tiers are Starter, Professional, and Enterprise.
And along with HubSpot Marketing Hub, there is HubSpot Sales Hub, HubSpot Service Hub, HubSpot Operations Hub, and a content management system (CMS) that can be integrated with all of HubSpot’s services.
All of HubSpot’s services, including the Marketing Hub are priced based on the organization as a whole and do not have a user limit.
A mere 1000 contacts in HubSpot Marketing Hub would cost $45 per month while 20,000 would cost approximately $9,072 a year with an annual discount factored in.
To compare, the most basic version of Marketo includes 25 users. More users require an upgrade. And to have 20,000 contacts in your records, you will pay around $27,000 a year.
Winner: HubSpot — There is no doubt that HubSpot is the more affordable choice between HubSpot and Marketo, hence it is well-suited for small businesses.
2. User Experience
Given its price point, it makes sense that Marketo’s primary audience revolves around enterprises and large businesses.
Thus, the software is designed for advanced marketers with a knowledge base in information technology (IT) for handling more convoluted tooling.
Although Market’s modular approach is well-defined, the tool takes a deep dive into each marketing segment it makes available to its users.
Marketo prioritizes custom solutions. Customization and optimization are of the utmost importance for navigating Marketo software.
Naturally, this comes at the cost of simplicity. It’s up to you to decide if that’s a worthy sacrifice for your business.
If you have a dedicated marketing specialist on your hands, you likely won’t have any problems. But for someone who is new to CRM platforms, using Marketo won’t be easy.
On the other hand, HubSpot was built for small and medium-sized businesses (SMBs), making ease of use a priority for the software.
Notice that, unlike Marketo, all of HubSpot’s marketing tools like lead management, and analytics are maintained under one umbrella in the Marketing Hub.
Though the features of HubSpot are not as customizable as Marketo’s, the functionality remains intelligent enough to be a powerful staple for marketing teams.
Step-by-step instructions for HubSpot’’s tools, as well as its Learning Center, boost the platform’s usability factor.
As time passed, HubSpot expanded its palette to welcome businesses of all sizes, including large enterprises.
HubSpot users can gain certifications for the platform, aiding their recognition as experts in the inbound marketing industry.
Now, HubSpot can provide you with a vast diversity of marketing functions on top of a smooth user experience.
Winner: HubSpot — HubSpot is simply easier to use than Marketo.
3. Tooling & Features
Marketo and HubSpot overlap where it matters the most, but this is exactly why choosing between them is challenging. This means finding where the two platforms differ is even more critical.
Here’s a comprehensive list of where HubSpot and Marketo align:
- Social media monitoring
- Social marketing/publishing
- Website monitoring
- SEO tools
- Landing pages
- A/B testing (for landing pages & email)
- Lead management
- List segmentation
- Dynamic content
- Email marketing
- Marketing calendar
- Native mobile apps
- Sales dashboards
- Event marketing/webinars
- Drip campaigns
- Automation templates
- Event-based triggers
- Deliverability optimization
Taking all this into account, it’s clear that HubSpot and Marketo differ more in their priorities than their capabilities.
First and foremost, you should keep in mind that Marketo is geared towards business-to-business (B2B) companies that are looking to work with other companies.
In contrast, HubSpot is mainly for business-to-consumer (B2C) organizations that want to boost customer interaction with omnichannel strategizing.
Aside from this, Marketo’s prized features include campaign creation and a cherished interface with a wealth of customization tools to play with.
With Marketo, you can use a design suite with templates and drag-and-drop tooling to create a personalized campaign that fits your brand. Then, you can utilize scheduling and an automated response system to engage specific target audiences.
Marketo also outshines HubSpot when it comes to filtering discrepancies in data and assigning multiple assets for different product channels.
Though HubSpot and Marketo are similar in the channels they support, Marketo offers more personalization.
HubSpot does, however, have a soft spot for lead intelligence, gathering the most relevant information across the channels your customers take to using.
The fact that HubSpot hosts its own CMS also probably justifies its robust blog management features which Marketo fails to provide.
That said, it is clear that Marketo has a soft spot for customizability that gives its features a healthy vigor.
Winner: Marketo — The nuance of Marketo gives it an advantage over HubSpot.
See also: HubSpot vs. Zoho - Side-by-Side Comparison
4. Integrations
Despite the fact that Marketo has several custom features at its helm, HubSpot’s winning feature is built-in CRM integration.
For marketers who leverage HubSpot, they can take advantage of HubSpot CRM for a seamless experience or use native integration to connect with other leading CRMs like Salesforce or Zoho.
Marketo can also integrate with Salesforce and the platform extends native integrations with Microsoft Dynamics and SAP in addition to certified integrations for Netsuite, Oracle, and SugarCRM.
CRM integrations for Marketo — in line with the rest of Marketo’s featuring — are more advanced and have in-depth coverage.
Yet HubSpot integrations are markedly user-friendly. And having a through-and-through CRM within the same marketing solution of your business is nothing but advantageous.
Most professionals in the marketing industry agree that the HubSpot ecosystem is filled to the brim with numerous possibilities to sync systems together and ultimately grow your business.
HubSpot sports over 100+ native integrations for useful applications like Gmail, WordPress, Google Calendar, MailChimp, and the list goes on.
Winner: HubSpot — HubSpot’s capacity for integration is relatively unparalleled in the industry.
5. Analytics
Critical insights drive successful marketing campaigns. Insights are the progeny of great data. Both HubSpot and Marketo can track performance, prospects, and customers, and generate detailed reports thereof.
Unsurprisingly, Marketo reports are fully customizable. And Marketo goes so far as to monitor customer’s browsing and search history (which is apparently legal).
Visual elements like charts and graphs accompany Marketo’s taste for made-to-order data collection.
HubSpot, comparatively, does not lean so heavily on customization but presents users with a lightness of touch and agility that many have come to appreciate.
The visual attributes for HubSpot reporting are colorful, but not as complex compared to Marketo. Though HubSpot’s built-in analytics tool is refreshingly accessible and operated under one simple dashboard.
Winner: Marketo — Marketo excels in flourishing its complexity to better communicate with important stakeholders.
6. Community & Support
As far as formal support goes, HubSpot renders phone and email support for all Professional and Enterprise plans.
Marketo gives basic support to any user but full support comes at an additional cost.
Withal, as humans, sometimes professional support just doesn’t feel as satisfying as reaching out to a friend.
This is why building a community around any product or service is just as paramount as having a chatbot or technical support guy on call.
To date, Marketo has a very active customer community. But in spite of the platform’s popularity, Marketo’s community does not measure up to HubSpot’s in the least bit.
Likely, this is because Marketo attracts enterprise-level companies while HubSpot‘s penchant is for consumer marketing.
More recent numbers show that HubSpot has more than 121,000 customers in over 120 countries.
For customers, this means more attention and serious intent when users carry an overarching opinion about a new feature or make a suggestion.
Users also have a reliable network to talk and learn about the software, which in turn just promotes HubSpot more.
In reality, no marketing and/or sales platform can compare to HubSpot in this regard.
Winner: HubSpot — HubSpot is unequivocally more community-driven than Marketo.
Conclusion
HubSpot vs. Marketo is a stimulating angle to explore the innovation of competing marketing solutions.
In a nutshell, Marketo is a heavy-duty tool best suited for senior-level marketing experts or business owners. HubSpot is much more approachable for a layman wishing to quickly scale their business.
Largely for this reason, HubSpot turned out on top at the end of the day. But it goes without saying, that the right choice comes down to your specific business needs.
All the same, Trio is a software agency with certified HubSpot developers to assist you in making the best of HubSpot if you decide that’s what’s best for you.
Trio HubSpot developers have been vetted and trained to tackle anything you throw at them. Should you be interested, come to Trio to scale your business with HubSpot!
Frequently Asked Questions
What is HubSpot?
HubSpot is a full-featured software with marketing, sales, and service sectors to enhance every part of your business affairs.
What is Marketo?
Marketo is a marketing automation solution with expertise in content personalization, lead nurturing automation, and lead management.
Is Marketo or HubSpot better for business?
Whether HubSpot or Marketo are better for your inbound marketing team depends on your business. HubSpot is cheaper and more user-friendly, but Marketo has more custom features.

Cordenne Brewster
Cordenne Brewster is a tech enthusiast whose ardor is best expressed through the written word. With contributions ranging from software development to scaling, Cordenne provides insights to keep the curious and inquisitive informed, well-read, and on-trend.
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C is a general-purpose programming language, meaning it can be used for a wide variety of purposes from building operating systems to computer applications. The language also supports a number of features and paradigms including structured programming, lexical variable scope, and recursion.
Structured programming is a programming paradigm that favors one, singular structure per program. In this way, code executes instruction by instruction chronologically.
With structured programming, alternatively called modular programming, code is readable and there is leeway for reusable components, which most developers find helpful.
Lexical scoping refers to the semantic scope of variable names in a function or program. In other words, lexical variable scope answers the questions of whether a given variable has meaning outside of the function it is written in – and this is determined by the surrounding code.
In recursive programming, functions have the ability to call on themselves, whether directly or indirectly. The utility of this feature is to break up a problem into smaller problems. Specifically, coders can use a previously established value to compute a new one.
The C programming language uses a static type system as well. Within the context of programming languages, static type systems involve static type checking where the language checks your code before it is even compiled.
The main advantage of static typing is early error detection. This can help to reduce the time spent debugging later on.
As far as background, C was developed by Dennis Ritchie in 1972. Its initial purpose was to write operating systems. Low-level access to memory, the use of simple keywords, and a clean syntax makes C easy to use for such a task.
Overall, C is one of the optimal programming languages when it comes to systems programming.
Systems programming is programming where developers build integral software systems that other applications rely on. These systems include firmware, operating systems, and development environments.
C flourishes in this undertaking because it is a middle-level language. Low-level languages like assembly language talk to computers in the most direct format that you can imagine. The downside of this is that humans struggle to keep up with the conversation.
This is why there are high-level languages. High-level languages abstract machine code to where human developers can talk to computers on their own terms. Most coders have found this to be the most efficient way of writing programs.
However, C is a combination of both. It is a middle-level language and as such developers can use it for low-level programming like building kernels and drivers as well as high-level programming like developing software applications.
What Is a C developer?
C developers are closely familiar with the fundamentals of systems programming. They develop code that integrates into base computer systems. Embedded systems, operating systems, and kernel modules all rely on systems programmers like C developers.
C++ is nearly a superset of C. Save a few minor details, the two languages are very similar. Expert C developers may learn C++ as well to increase their effectiveness.
Other languages in the repertoire of C developers might be higher-level languages and frameworks that work well with C like Java, Node.js, and Python.
As systems programmers, C developers have strong problem-solving skills and use structural programming to write clean, reusable code.
Why Use C?
The first and foremost justification for using C would be if you wanted to build an operating system. After all, in the 1970s, C was the vessel in which UNIX was re-designed. But despite the goal-oriented origins of the C language, various elements of its development make it a fitting language to use for an array of needs.
Middle-level
There are only a handful of middle-level languages. And if you were to pick them out, you’d probably come up with Java and C++ in addition to C, and there’s even some dissent there.
Either way, the general consensus is that C is a middle-level language. Because of this, C is one of the best languages for building both systems and applications. Therefore its usage is by definition flexible.
Structured
As a programming paradigm, structured programming allows developers to make complex programs by compartmentalizing their codes into simpler structures via task-oriented functions. Some examples of structural programming in action are if-else statements and for-loops.
Though many languages make use of this type of programming, C may very well be the oldest structural programming language that still maintains its popularity. This is because C is reliable.
Portable
Portability describes how compatible certain computer programming languages are in diverse environments. In the case of C, the language plays a major part in Windows, UNIX, and Linux operating systems, demonstrating its portable nature.
General
C is general-purpose. In effect, no matter what you want to develop, C is there for you – for games, graphics, applications, and more.
Advantages of Using C
C is equipped with a number of supportive features to develop keeping high-level functionality in mind. As the intent of C was to develop operating systems, its features must be fully comprehensive and performant.
Case-Sensitive
C is case sensitive. Lowercase and uppercase letters are differentiated. This can make certain elements of coding far less confusing and more direct. It’s also easier to parse through case-sensitive code.
Dynamic Library
The library C offers is rich with built-in features and is furnished with dynamic memory allocation. What’s more, C has much less library functions than other languages but just as many functions, simplifying their deployment.
Keyword Simplicity
In computer programming, keywords are the smallest building blocks of programming that work as gateways to writing complex code.
Keywords like if, else, and return may be familiar to you. The C language only has 32 keywords, overall only a small number to remember and eventually master.
Embedded Usage
C is the go-to language for developing embedded systems, Embedded systems contain hardware and/or software designed for specific functions. Digital cameras and robots are good examples of embedded systems.
Developers use C for embedded systems because it is flexible. The high-level abstraction of C combined with its low-level alliances make it a great language for this sort of development.
Companies That Use C
- IBM
- Nokia
- Samsung
- VMWare
- Huawei
- Microsoft Windows
Reasons to Hire a C Developer
It’s fairly common for businesses to go the mobile app route in contemporary software development. They’ll cross out a couple of months on their calendar, get a grasp of Java or Swift – for Android or Apple respectively – and be on their way.
App development is an accomplishment no matter how you do it. But when things become commonplace and you follow the lead of your competitors, it becomes difficult for your business to stand out.
If you wish to stay competitive, your business needs to be challenged. Rather than putting an app on the app store, why not develop an entire software.
Adobe, most Google applications, and the entire Linux operating system was built with C. These are software systems that have topped the technology sector and have garnered worldwide familiarity and usage.
Most popular C programs aren’t simply apps, they’re relevant components of daily work and life for millions of users. Depending on the developers you hire, you’ll have the resources you need to do the same.
It starts with a good idea, and the right developers to manifest it. Hire a C developer.
Hire a C Developer
C is well over 30 years old. With languages being built every other fortnight, it’s hard to keep up with the competition. But somehow C has managed all the while.
Of course, old age does come with consequences. The market favors young people who favor young languages. This doesn’t make C less trustworthy or useful, but it is a little tougher to find the professionals you’ll need to program in C.
Trust the process, trust your research. Trio also has resources to help you. Take a look.
How do you hire a C developer?
For those who wish to take the high road and hire C developers on your own, we’re still here to help.
Hiring a developer on your own is a very focused and hands-on process that requires considerable knowledge about software development in general.
The last thing you want to do is trust your hiring process to someone with no technical ability. If you are a non-technical manager looking to learn a thing or two, we have a great resource here for you to learn more about the hiring process in detail.
Otherwise, we’d recommend you contact Trio for consulting and developer allocation.
What should you look for in a C developer?
C developers at a high-level should demonstrate the following skills:
- Proficiency in C and preferably in C++ as well
- Knowledge of high-level languages that are often integrated with C such as Java, Python, Go, or Node.js
- Abstract critical thinking and problem-solving aptitude
- Ability to write and implement algorithms and data structures
How much do developers cost in the U.S.?
ZipRecruiter data reports that the average yearly salary of a C developer is $117,673 On the higher end, C developers can make as much as $155,500 per year. But C developers can also make as little as $67,500 annually.

How much do developers cost in South America?
Due to economic differences between the United States and South America as a whole, the cost of offshoring software development is significantly lower than hiring full-time with U.S talent. For Senior C Developers in South America, the average salary is currently around $100,000 whereas a mid-level developer costs around $76,000.
How much do developers cost in Ukraine / Eastern Europe?
Eastern Europe shares very similar rates to South America, again due to the economic differences. When looking at salaries in Eastern Europe, data shows that a Senior C Developer costs around $100,000 on average.
Hourly Rates for Developers
Another way to look at developer costs is through hourly rates. While salaries are good to understand for hiring developers for full-time and long-term, you might just need a developer for a period of 3-6 months or 6-12 months. In these types of situations, it’s best to calculate your costs based on the hourly rates of a developer.
Below is a table that lists the various hourly rates of developers in different locations based on their job title.

Why Hire a C Developer?
Trio C developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill. We then take their talents and sharpen them even further.
Another benefit of hiring a Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment.
By working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
To learn more, tell us about your project and we’ll get you started.
C Resources

Introduction
Are you feeling overwhelmed by the prospect of hiring a Flutter Developer? Perhaps this particular technology is not your area of expertise and are you are unsure how to structure your hiring process. Fear not, as we are here to help you navigate this process and find a skilled Software Engineer who can add value to your business.
By leveraging our expertise in hiring high-level developers, we can help you evaluate technical talent and strengthening your engineering team. With our guidance and support, you can confidently conduct a hiring process with Flutter Developers and enhance the performance of your Engineering Team.
We would like to thank you for taking the time to visit us today. We hope that you will find the information provided to be both helpful and informative. Please stay with us and read on as we share some valuable tips that we believe you will find useful in your daily life.
What’s a Flutter Developer?
A Flutter developer is a software engineer who has proficiency with the Flutter framework to develop mobile, web, and desktop applications. By association, Flutter developers have fluency in writing code using the Dart programming language and are therefore Dart developers as well.
Flutter developers can be web or mobile app developers. As such, they may have prior experience and expertise in other frameworks and languages like JavaScript or Ionic. Some Flutter developers may only be familiar with Flutter.
The Flutter framework is intentionally and wholeheartedly tied to UI design. Widgets are one of its defining characteristics. They must have comparable skill in optimizing graphical interactions for the user.
The role of this type of developer is crucial in the software development industry. The responsibilities of a Flutter developer may vary depending on the project requirements, but some common tasks include:
- Developing and maintaining applications;
- Developing and implementing custom widgets and UI components;
- Integrating third-party libraries and APIs;
- Ensuring the application's performance, quality, and responsiveness;
- Collaborating with cross-functional teams, including designers, product managers, and other developers;
- Participating in the development process from design to deployment and maintenance.
- Working with cross-platform frameworks.
- Debug and test Flutter code, using tools such as the Flutter DevTools, unit testing, and integration testing.
- Use version control tools such as Git, SVN, or Mercurial to manage their codebase.
What you can build using Flutter
Flutter is a versatile and powerful framework for building mobile applications for Android, iOS, and other platforms. With Flutter, developers can build a wide range of applications, including but not limited to:
- Social media applications: Flutter is a versatile platform for building social media apps that can include a range of features, such as instant messaging, push notifications, and media sharing capabilities.
- Business applications: Flutter is a great option for creating business apps that require robust functionality, such as CRM, inventory management, and project management tools.
- E-commerce applications: Flutter is a great option for creating e-commerce apps that offer features such as a product catalog, shopping cart, payment gateway integration, and more.
- Educational applications: Flutter enables developers to create educational applications such as e-learning platforms, online courses, and interactive learning tools, all while providing a user-friendly experience.
- Gaming applications: Flutter is also capable of building games with 2D and 3D graphics, animations, sound effects, and other exciting features.
In general, Flutter offers developers the versatility and features to create a variety of mobile apps for various industries and purposes.
Companies that use Flutter
- The New York Times
- Square
- eBay
- BMW
- Alibaba
Which are the soft skills a Flutter Developer should have?
As you need to hire a Developer who can perfectly unfold within your team and company taking into account just technical skills would not be enough, and this is when soft skills play a big role. So now let’s dive into some basic soft skills good developers should have.
Some essential soft skills for a Flutter Developer should include:
- Communication: Being able to communicate effectively, especially in remote and asynchronous environments, is a real necessity for any professional nowadays. Communication skills are always in high demand, whether it's through describing ideas, discussing approaches, giving presentations, providing status updates, giving feedback, asking questions, or voicing concerns. The ability to communicate ideas clearly and to understand communicated ideas is of critical importance to ensure a well-aligned, agile team.
- Team Work: Individuals should demonstrate adaptability to various projects and environments. However, it is extremely important for them to value working within a team that allows for easy navigation, knowledge sharing, idea contribution, and learning from other team members. They should also be able to provide and receive feedback, pass on information, ask questions, and offer help when needed.
- Collaboration: Every project involves multiple people, and team members must be able to work with one another effectively. Collaboration is the combination of all of the above qualities in order to effect positive change and move the project and company forward.
- Adaptability: The ability to adapt to new circumstances, situations, scenarios, and environments is vital for professionals to cope with changes, challenges, fast-paced environments, uncertainty, and lack of predictability. It enables them to be more creative and resilient, providing solutions and new strategies whenever any shifts occur.
Hiring Process for a Flutter Developer
To hire technical talent who is the best fit for your company and project, you should ensure that your hiring process is aligned with your needs. This will provide you with useful and valuable information to help you make an informed decision before extending an offer letter to a developer.
We have listed below some steps that can be implemented in your hiring process to help you ace it and bring on board the right developer for your business.
Main Steps in the Hiring Process
Job Description
A great process starts with a well-written job description. It should contain important information, such as a brief description of the company and project, the main responsibilities of the professional, the seniority needed for the role, technical requirements, desired soft skills, salary, and perks.
An appealing and accurate job description can better attract targeted candidates, providing you with a more qualified list of applicants. It's important to remember that you don't want to get attention of all software engineers available in the market, but rather the ones that are aligned with your company's culture and the specific role.
Sourcing
Unlike other fields, the technical industry has its own unique challenges when it comes to attracting candidates. Simply posting job openings on job boards may not be sufficient to generate a substantial pool of qualified applicants. Therefore, it is important to proactively source candidates from a variety of channels, rather than solely relying on applicants to respond to job postings. Some of the sources that tech recruiters use to find candidates include GitHub, GitLab, LinkedIn, Telegram, Discord servers, and consultancy companies.
To use some of the aforementioned platforms, your team should know how to apply Boolean search to filter only candidates that align with your vacancy.
Screening
After gathering a sufficient number of applicants, you will begin screening candidates to determine their suitability for the position. During this part of the process, you may review resumes, portfolios, cover letters, and repositories to ensure that you only got to candidates who meet the minimum requirements for the role.
Among the relevant skillset for the vacancy, recruiters and hiring managers typically look for experiences, seniority, certifications, fluency in some specific language, educational background, certain projects or business, main technologies used, location and candidates’ salary expectations.
Screening can be done manually, through a specific platform or an Applicant Tracking System (ATS). Choosing the best option for your needs will depend on the company's budget. A robust ATS with integrations with other tools and the ability to filter candidates by their expertise is ideal because it saves a lot of time and resources.
Interview
This is one of the most important steps of the hiring process for developers. It’ll allow you to fully understand if the talent is really aligned to the company and project. A good interview can extract valuable information from candidates that will make it possible for you to decide whether they will continue in the process or not. For that, it’s essential to have good questions to gather answers regarding technical and soft skills.
During an interview, you can ask various types of questions, such as behavioral, situational, competency-based, fact-based, skill-based, and technical questions, among others.
It’s also important that you present the company to the candidate, letting them know more about your culture, working environment, way of working and anything else that defines your company.
Technical Validation
After making sure the developers align to the skillset the role requires, you will need to check their technical abilities to ensure it meets the project’s expectations. Knowing exactly what’s the technical level that the candidates should have can help you design the type of technical validation that best adapts to your needs.
To technically validate candidates you can use technical interviews, technical tests/assessments, pair programming, project executions, live coding, work portfolio/GitHub reviews and team interviews, among others.
If you don't feel prepared to conduct technical interviews with developers because you're unsure of what questions to ask or how to evaluate their answers, you can try Genie, Trio's AI-powered interview question generator.
Hire a Flutter Developer with Trio
Trio Flutter developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill.
We offer flexibility in terms of project requirements and team size adjusting it according to the project's needs. This allows our partners to scale up their project requirements as needed.
Moreover, we are committed to delivering high-quality apps within a reasonable time frame, with a proven track record of delivering projects on time and within budget without compromising on quality. A Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment. All in all, by working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
Last but not least, we value excellent communication and support throughout the project's life cycle. This ensures that our partners’ requirements are understood, and the project is delivered as per their expectations.
How much do flutter developers cost?
The cost of hiring a Flutter Developer can vary depending on the size of the company, their budget and also the seniority of the role. It is advisable to ask candidates about their salary expectations and compare them to your own budget. This helps to avoid putting candidates through the entire hiring process only to find out you cannot meet their expectations. It is important to be transparent throughout the hiring process.
It is also essential to consider that the cost of hiring software engineers in Latin America is significantly lower compared to American or Canadian professionals.
While hiring developers in Ukraine or Eastern Europe may also yield cost savings, the time zone difference may present challenges depending on the team's availability for collaboration. In such cases, hiring developers from Latin America proves to be a viable alternative as they can readily adapt to the Eastern or Pacific Time Zone.
At Glassdoor you can run some searches about the paid salary for Flutter Developers accordingly to their region.
We hope this guide can assist you in structuring your hiring process. However, keep in mind that you do not have to do it alone, as Trio is here to add value to your business by providing vetted and experienced talent that can easily meet your requirements and navigate across various business and project types. Additionally, Trio simplifies the hiring process by providing valuable insights into candidates' salary expectations, allowing you to make informed decisions about who to hire. Overall, if you require a senior Flutter developer, Trio is an excellent resource to consider.

Structured one-on-one meetings are like following a recipe, they provide managers with the opportunity to connect with your team members, understand their goals and challenges, provide feedback and guidance, and ensure all the necessary ingredients are in place so that everyone is aligned and working towards a common goal. In this guide, we'll explore some best practices for engineering managers hosting one-on-ones with team members.
7 benefits of one-on-one meetings
You can use one-on-one meetings for a variety of reasons, including:
Connecting with team members
Creating a supportive space for discussion can foster a team culture of open communication and feedback. One-on-ones provide managers an opportunity to get to know team members as a person and teammates.
Helping employees achieve their goals
Identifying goals and action items for your employees is an important part of supporting their growth and development. Here are some steps to help you identify goals and action items for your team members:
- Discuss aspirations: Ask about career aspirations and what your employees would like to achieve in their role. This can help identify areas where they are motivated to develop their experience.
- Identify areas for improvement: Review performance and identify areas where employees can improve their skills or knowledge. This can include technical, soft, or management skills.
- Establish accountability: Determine who will be responsible for each action item and set deadlines for completion. This can help ensure that progress is being made and that goals are being achieved.
- Set SMART goals: Work with your employee to set SMART (specific, measurable, achievable, relevant, and time-bound) goals that align with their aspirations and areas for improvement. These goals should be challenging yet achievable and provide a clear direction for their development.
- Create action items: Identify specific actions individuals can take to achieve their goals. These should be practical, realistic, and aligned with the employee’s skills. Some examples include:
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Attending a training course or workshop
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Shadowing a senior team member on a project to gain more experience and exposure to new skills and techniques.
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Setting up regular 1:1 meetings with a mentor or coach to receive feedback
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Taking on a leadership role in a project
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Collaborating with another team on a project to gain experience in cross-functional team dynamics.
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Writing a technical blog post
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Contributing to an open-source project
Sharing performance feedback
Providing constructive feedback to your peers as an engineering manager is an important aspect of building a strong and effective team. Here are some tips on how to provide constructive feedback to your team:
- Be specific: Provide examples to support your feedback. This will help your team members understand what they did well or what they need to improve on.
- Example: "I noticed during the last team meeting that you interrupted others while they were speaking. I love that you're excited about this topic, but try to let others finish their thoughts before sharing your own ideas."
- Be objective: Don’t making personal attacks or being overly critical. Focus on the facts and be objective in your feedback.
- Use a positive tone: Frame your feedback in a positive way, emphasizing the things your team members did well and offer suggestions for improvement.
- Example: "You did a great job presenting during the last client meeting. However, I think it would be even more effective if you could use more visual aids to support your points."
- Focus on behavior: Focus on the behavior or actions that you are providing feedback on, rather than on the person.
- Example: "During the last sprint, there were a few instances where your communication with the team could have been clearer. Let's work on improving our communication going forward to avoid any misunderstandings."
- Offer solutions: Provide specific solutions or suggestions for improvement. This can help your team members understand how they can improve and feel more motivated to make changes. If you have a solution or action plan right away, that’s OK. You both can take time to brainstorm possibilities.
- Example: "I noticed that you've been struggling with a particular coding challenge. Perhaps some training sessions or taking an online course to improve your skills in that area might help. What do you think?"
- Follow up: Check in with your team member after providing feedback to ensure that they understand the feedback and are making progress towards improvement.
- Example: "Thanks for taking my feedback on board. Let's check in next week to see how things are going and discuss any further"
Addressing concerns or issues
Giving your team a safe environment to discuss concerns or issues allows managers to identify and resolve hiccups before they escalate and become bigger problems.
Prioritizing career development
Helping employees identify areas for growth and development, as well as provide guidance on how to achieve their career goals is essential for long-term success.
Aligning team members Bringing team members together
Carving out time on a regular basis (i.e. monthly) to review team objectives, discuss progress, and identify areas for improvement is key to making sure your team is working toward the same goals.
Offering recognition and rewards
Recognizing and rewarding team members for their hard work and achievements can boost morale and motivation. Regularly acknowledging successes, offering praise, and discussing rewards creates an environment in which everyone feels trust, safety, accountability, and equity.
How to prepare for one-on-one meetings
Be consistent but flexible
To create consistent and open communication, establish a regular cadence (weekly or bi-weekly) for one-on-one meetings with each team member. However, leaving room to adjust as needed is crucial. For instance, if a team member is struggling with a particular issue or project, you may decide to increase the frequency of your one-on-one meetings to provide additional support and guidance.
Give ample time
The length of one-on-one meetings between a manager and a team member can vary depending on the needs and goals of the team member and the availability of the manager. However, a typical length for a one-on-one meeting is between 30 to 60 minutes. It's important to note that the length of the meeting should not be the primary focus, but rather the quality of the conversation and the outcomes achieved. The meeting should allow sufficient time to cover the key topics on the agenda and provide an opportunity for open and productive communication between the manager and team member. The one-on-one meeting should be focused on the team member's goals, challenges, and development. Give the team members ample time to speak and share their thoughts, ideas, and concerns.
Provide an agenda
Before your one-on-one meetings, take some time to review the team member’s recent work. This will help you identify any areas where the team member needs additional support or guidance. Use this information to create and share an agenda 24 hours prior to the meeting that outlines the topics you want to discuss. Here's a sample agenda:
Topic |
Summary |
Time |
Check-in |
Begin the meeting by asking how the team member is doing and if there are any updates or concerns they would like to discuss. |
5 mins |
Progress and accomplishments |
Review the team member's progress on current projects and discuss any accomplishments since the last one-on-one meeting |
10 mins |
Challenges and obstacles |
Discuss any challenges or obstacles the team member is facing and work together to identify potential solutions. |
10 mins |
Feedback |
Provide feedback on the team member's performance, including strengths and areas for improvement. Encourage the team member to provide feedback on your performance as well. |
10 mins |
Goals and development |
Set goals for the team member, both short-term and long-term, and identify actionable steps to achieve them. Discuss opportunities for growth and development within the team or organization. |
15 mins |
Action items and follow-up |
Recap the key takeaways from the meeting and identify any action items and next steps. Follow up on action items in the next one-on-one meeting. |
5 mins |
Wrap-up |
End the meeting by thanking the team member for their time and contributions, and reiterate your support for their success. |
2 mins |
Questions to ask yourself before your next one-on-one
Career desires |
What does each team member see as their next role? |
Does each team member have a career plan, or are they seeking guidance? |
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What are their aspirations for their next role and how can we help them get there? |
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Team skills |
Who are your high performing team members? |
Which key skills does each team member own? |
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What do they enjoy doing the most? |
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Which projects did they excel at? |
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What is their main area for improvement? How can I help them improve? |
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Who works in a close capacity, and which team members rarely speak with one another? |
|
Strategic team alignment |
Does everyone on the team feel on the same page? |
How is team communication? |
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Are there frequent fire drills, and how are fire drills handled? |
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Is anyone carrying significantly more weight? |
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How are they feeling about their workload? |
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What obstacles are they running into with their current work projects? |
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What makes their job harder? |
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Is there anything I can do to be more helpful leaders to them? |
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Do team members know the strategy for the quarter and year? |
Questions to ask during one-on-one meetings
By asking the right questions during one-on-one meetings, you can encourage your team to share thoughts and ideas and support development and career growth.
Here are some questions to ask:
Type |
Use case |
Example |
Open-ended questions |
Use open-ended questions that encourage team members to share their thoughts and ideas in detail. |
"What's been challenging for you lately?" or "What do you think could be improved on this project? |
Clarifying questions |
Ask clarification questions to ensure you fully understand your team members’ perspective. |
Example: "Can you explain what you mean by that?" or "Can you give me an example of what you're referring to?" |
Follow-up questions |
Ask follow-up questions to explore a topic in more detail. |
"How did that make you feel?" or "What do you think we could do differently next time?" |
Goal-oriented questions |
Ask goal-oriented questions that help your team members focus on their development and career aspirations. |
"What are your career goals in the next 12 months?" or "What skills do you want to develop in your role?" |
End the one-on-one meeting on a positive note, acknowledging the team member's progress and accomplishments. Provide clear expectations for the next meeting.
How to handle difficult conversations
Listen
Actively listen to your team member's concerns and show genuine interest in their perspective. This can help build trust and encourage more open and honest communication.
Stay calm
Keep the conversation focused on the issue at hand and avoid getting emotional.
Focus on solutions
Brainstorm ideas together and come up with a plan for moving forward.
5 reasons why taking notes matters
It’s important to capture key points and action items, but also to be present and engaged in the conversation. Your notes don’t need to be a transcript, rather use a consistent format or template to recap the conversation. You can use a shared document or note-taking app, to keep your notes organized and easily accessible. Here are five reasons why meeting notes are essential to success.
- Document progress: Taking notes can help you document the progress of your team members and keep track of their goals, accomplishments, and areas for improvement.
- Prepare for future meetings: Notes can be used to prepare for future one-on-one meetings and ensure that you are following up on action items and addressing any ongoing concerns.
- Identify patterns: By taking notes on common themes or issues that arise during one-on-one meetings, you can identify patterns or trends that may require further attention.
"John expressed some concerns about workload and time management. - Provide feedback: Notes can be used to provide feedback on the team member's performance and identify areas for improvement. "Steve has been struggling to meet deadlines lately. Let's work together to identify any obstacles and come up with a plan to improve."
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Demonstrate active listening: Taking notes can demonstrate to your team member that you are actively listening and engaged in the conversation.
4 tools to enhance your one-on-one meetings
There are many tools available for capturing one-on-one meeting notes and actions as an engineering manager. Here are some we’ve found helpful:
- Note-taking apps: Apps like Evernote, OneNote, and Google Keep are popular for taking notes during one-on-one meetings. These apps allow you to create notes, tag them for easy organization, and share them with others.
- Task management tools: Tools like Trello, Asana, and Monday.com can be used to track action items and deadlines discussed during one-on-one meetings. You can assign tasks to team members, set due dates, and track progress.
- Communication platforms: Platforms like Slack, Microsoft Teams, and Google Chat can be used to record notes and actions during one-on-one meetings in a dedicated channel or chat. This allows you to easily reference past discussions and keep all related information in one place.
- Dedicated software: There are many dedicated software solutions available specifically for one-on-one meeting management. Examples include Lattice, 15Five, and Reflektive.
By prioritizing regular check-ins with your team, you can improve communication, foster stronger relationships, and ultimately drive better business outcomes. If you're looking to take your staff augmentation efforts to the next level, Trio can help!
With our experienced team and comprehensive solutions, we can provide the support and expertise you need to achieve your goals.
Visit our website today to learn more.