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What is a CRM platform?
A customer-relationship management (CRM) platform is a service for businesses to monitor their working relationship with customers whether that be for sales, customer service, market analysis, or something else that falls into the general niche of connecting businesses to consumers.
What is HubSpot?
HubSpot is a combination of two technologies — a content management system, or CMS, and a customer relationship management tool, or CRM. The HubSpot CRM platform can be categorized into three different hubs: Marketing Hub; Sales Hub; and Service Hub.
What is Salesforce?
Salesforce is a software-as-as-service (SaaS) CRM service providing a suite of complementary applications for customer service, marketing automation, analytics, and application development. Within Salesforce, there is a wide array of broad categories for their distinct service provisions: Commerce Cloud; Sales Cloud; Service Cloud; Data Cloud; and more.
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