
HubSpot vs. WordPress in 2023: CMS Side-by-Side Comparison
Both WordPress and HubSpot are powerful examples of CMS software, but which CMS is better for your business?
Having an online presence is crucial to any marketing strategy. Although globally, the majority of sales happen in physical stores, 97% of consumers find businesses via the internet.
Sure, you can shoot a couple of emails here and there and maybe make an Instagram account, but websites are ultimately the most authoritative way to prove you’re an established and reliable business entity.
Using a CMS is the most streamlined way to build a website for your business. In your quest for the best of the best in CMS software, you’ve probably come across quite a few names. But it’s likely HubSpot and WordPress were snugly situated near the top of the list.
To be frank, in contrasting HubSpot vs. WordPress against one another in a number of categories, it is evident that HubSpot far outshines WordPress. The categories in question are the following:
- Blogging
- Customization
- Extensibility
- SEO
- Analytics
- Marketing
- Security
- Miscellaneous
For more details on why HubSpot outranks WordPress and what each CMS can really offer, keep reading!
HubSpot vs. WordPress: Side-by-Side Comparison
There are several factors that will tip the scales in terms of HubSpot vs. WordPress. Going through each factor would take a lot of your time and you probably want to get back to business.
Instead, you can take a close look at this summarization of the most important factors in choosing a CMS, especially when it comes to HubSpot vs. WordPress.
Ease of Use
Needless to say, things that are overly complicated tend to be less fun and more draining to use. And this tends to lead to less than optimal results. No matter how professional you are, ‘easy’ is always appreciated.
Similarly, WordPress gets its reputation from its simplicity. Its many themes make setting up a functional but original site a simple task – without needing to learn how to code. Because WordPress has sustained its popularity for a number of years, there are tons of tutorials online to help you, which makes it even easier to use.
HubSpot was designed to be easy too. Equipped with a plethora of built-in marketing tools, you don’t need plugin after plugin to get CMS Hub up and running with your latest marketing strategy.
In WordPress, mobile optimization and even A/B testing – where you can test the success of one page versus another and its effect on customers – requires additional software and developer skills. These features come with HubSpot from the start, so you can worry about optimization over implementation.
To add, user-friendly features like an on-page editor and design manager enable you to make edits on the spot as you scroll through your own website. HubSpot also includes support and security updates with its service.
It is worth noting that you or your developers will need to be familiar with HubSpot Markup Language (HubL) whenever you want to use dynamic content. HTML and CSS are essential for efficient customization as well in order to add or change functionality.
This, of course, is not an anti-learning manifesto. Good developers will ascertain that you have the tools you need for using your CMS sufficiently. As a matter of fact, in spite of the tidbit of code you’ll need to use, most still agree that HubSpot is easier to use.
You can preview pages in the same window, apply HTML/CSS smoothly, utilize a built-in environment for testing and staging, and enjoy the best of HubSpot’s organic features for design and flexibility.
WordPress is easy when it wants to be, but the abundance of third-party plugins can be the cause of unwanted circumstances. At the end of the day, HubSpot has your back.

TLDR: Between HubSpot and WordPress for ease of use, HubSpot wins.
Blogging
Blogging is a central aspect of the history of CMS software. WordPress started as a mere blogging platform back in 2003. With HubSpot, it’s hard to tell what came first since their 2004 origins, but blogging is an integral part of the software.
If it wasn’t obvious, blogging helps drive traffic to your business and gets you recognized. That traffic will then turn into leads. This is why knowing which CMS does this best is important.

HubSpot and WordPress can both handle blogs and landing pages without so much as a second thought. Although you should note that WordPress needs a plugin to make forms, unlike HubSpot.
But for the sake of this category, you should be less concerned with what WordPress and HubSpot can do, but how they do it.
HubSpot and WordPress come nearly head to head in this category. WordPress is built for business blogging. From installation, you can make quick navigation to the ‘Posts’ tab and you’re next to done!
But maybe it’s just a tad too simple. Writing a post is easy enough. But what about everything else that goes into business blogging? In WordPress, going beyond basic requires a lot of extras. That is more plugins, additional themes, and just a bit more work to optimize your blog for search engines with modern formats and CTAs.
In contrast, HubSpot has SEO baked into its software – no need for extras. Likewise, where WordPress would require plugins, the HubStop ecosystem extends functions for adding CTAs, social media icons, workflows, and more.

TLDR: When it comes to blogging, between HubSpot and WordPress, HubSpot wins again.
Customization
You’re about to hear more disappointing news if you’re a die-hard WordPress fan. Sure, WordPress comes with quite a few themes. But without editing code, they’re hardly customizable and they can be frustrating to work with. The plus side: they’re free.
For a paid WordPress theme, you’ll also get a theme editor that will alleviate the workload of making your own theme. HubSpot has something similar – a template marketplace with pre-built templates and modules.
Some other things that HubSpot has might pique your interest too and have you changing sides: As mentioned, their on-page editor is objectively impressive. You don’t have to get technical at all to make important edits as needed. But if you want to get technical you have that option too.
To add, HubSpot websites are automated to be mobile-friendly. This is theme-dependent in WordPress.
You can do just as much damage with WordPress. Yet it’s more effort to implement. HubSpot has everything built-in.
TLDR: For customization between HubSpot and WordPress, HubSpot wins once more.
See also: HubSpot vs. Marketo - Side-by-Side Comparison
Extensibility
Perhaps just as much as customization, it’s crucial to understand how the features of WordPress and HubSpot can be extended to accommodate business needs.
To start both HubSpot and WordPress can be integrated with Salesforce and Marketo, fully-featured customer relationship management (CRM) systems that can enhance the nature of your lead generation.
Unfortunately, WordPress doesn’t have a codebase or tech stack that would be optimal for improving page performance, where accessibility, load speeds, and other factors come into play. And as you’ll learn more about shortly, WordPress’s capacity for SEO is limited to what plugins are available.
Custom reporting and site analytics, which will give you a good idea of the dimensions and metrics of your site for things like bounce rate and pageviews among other details, is available for WordPress and HubSpot. But WordPress requires additional software for custom reporting.
In short, WordPress and HubSpot offer similar options for extensibility, but HubSpot’s options are, on the whole, easier to implement.
TLDR: In regards to extensible features and integrations for HubSpot and WordPress, HubSpot wins.
SEO
You’ll need a WordPress plugin to get what you want out of SEO in the WordPress CMS. Yoast is a popular one and to be frank, it’ll do just as much as HubSpot, sometimes more. Taking control of your metadata on a per-post or per-page basis is one meaningful feature that WordPress offers and HubSpot neglects.
Although HubSpot centers marketing above all, there are some setbacks. For example, if you’re running an e-commerce site and want the information to be pulled from a database, HubSpot won’t do you any good. What HubSpot will do is scan whatever web pages you do have and give you feedback on where SEO can be better applied.
The point is, there are gains and losses on both sides. It’s up to you to call this one.
TLDR: HubSpot and WordPress both have good SEO features, therefore it’s a tie.
Analytics
You’re probably tired of hearing this broken record that has some obscure lyrics about WordPress and plugins. Fine, you get a break. A few extra clicks and your welcome to the analytics of your website from your WordPress dashboard.
By the same token, HubSpot is all about insights. You’ll know how your landing pages, social media, email marketing, and whatever else is performing all in one place.
Whichever way, the best way to find out how well you’re doing on the world wide web is to integrate Google Analytics to track your site’s performance. This goes for both WordPress and HubSpot.
TLDR: It’s another tie for WordPress and HubSpot where analytics are concerned.
See also: HubSpot vs. Zoho - Side-by-Side Comparison
Marketing
Now, this isn’t a fair battle in the HubSpot vs. WordPress war. HubSpot is quite literally an inbound marketing tool. To compare, WordPress is at its heart just a CMS. That’s not a bad thing. Still, WordPress is designed to do a whole lot less.
On CMS Hub, interactions from the CMS are sent to the CRM – that tool that has been kept under wraps until now. And any leads from your website are saved into the CRM as contacts.
This kind of tooling pinpoints the potential customers whom you can further target and turn into leads over time. WordPress, unfortunately, cannot do the same although a variety of plugins can prompt richer optimization for SEO, landing pages, broken links, etc.

TLDR: Comparing how WordPress fares against HubSpot in marketing isn’t exactly a fair fight, but HubSpot wins regardless.
Security
There’s no question that security is a big concern for any business. WordPress is open-source. The less tech-savvy of the world may trust proprietary software more because it’s deemed more corporate.
On the other hand, your average software developer or tech enthusiast stands by the notion that open-source is more secure because they can peek in and check the code for themselves.
You’re responsible for choosing your own hosting provider with WordPress which can be a good or bad thing depending on how much you research you do. Moreover, sometimes the security of your website comes down to the developer of your theme and their dedication to providing updates.
With WordPress, you’re privy to an SSL certificate with additional software and a secure CDN depending on your hosting provider.
For context:
- a Secure Sockets Layer (SSL) certificate protects sensitive data like usernames, credit card information, and passwords;
- a Content Delivery Network (CDN) is a group of servers working to deliver content through the internet. Obviously, this is best done in a secure fashion.
HubSpot can guarantee you the same features without any external tweaking plus reliable tech support and a knowledge center. In addition, HubSpot is a closed-source platform so access is limited. Many people enjoy this fact and consider it to be more secure for this reason. Website security is handled for you and less prone to attacks.
Overall HubSpot vs. WordPress security is a matter of opinion. Business managers who want to be closely involved with tackling any security risk might prefer an open-source platform like WordPress and hire WordPress developers to strengthen their security. Others might trust a corporate entity like HubSpot more.

TLDR: HubSpot and WordPress have different security protections but which performs better in this category is a matter of opinion. It’s a tie here.
Miscellaneous
There are some additional features that are worth mentioning but not integral to the infrastructure of a CMS. As an illustration, HubSpot has video hosting, chat capabilities, password-protected pages, and site management in multiple languages.
Most of these features except for video hosting can be obtained on WordPress as well with plugins and/or additional software. And both WordPress and HubSpot have a convenient marketplace to browse apps and plugins to integrate into your CMS.

TLDR: Considering the aforementioned features of WordPress and HubSpot are nice to have, but not mandatory, it’s a tie between the two.
Cost
At first glance, WordPress looks like a less financially risky decision. After all, it’s free compared to over 200 bucks a month for CMS Hub. But prices start to hike up with WordPress when you start adding all the plugins and tools you’re gonna need for successful marketing.
Not to take sides, but HubSpot is also a pretty worthwhile investment because you get more than just a CMS. You get a CRM and many other tools to boost your marketing strategy. Given this, comparing prices isn’t a one-on-one scrimmage with HubSpot vs. WordPress.
TLDR: As CMS software alone, comparing the costs of HubSpot and WordPress is a give-and-take game. But when you include HubSpot’s free CRM in the picture, it’s clear that HubSpot gives you more bang for your buck. HubSpot wins.
Now that you know how HubSpot and WordPress compare, below are the details you'll need to know to better understand what makes these technologies so relevant.
What Is a CMS?
A content management system (CMS) is a software solution giving businesses and individuals alike the means to build and manage a website with ease.
As the name suggests, those using a CMS will be able to manage any content they post which will subsequently appear in search engines like any other website.
Before easily accessible CMS software like HubSpot and WordPress, website management was often left up to professional web developers who were skilled in web technologies like JavaScript, CSS, and HTML.
On the contrary, using WordPress and HubSpot requires no prior familiarity with programming languages.
But as businesses become more and more competitive, some still go out of their way to hire WordPress developers or HubSpot developers who are familiar with those respective CMS platforms as well as traditional web technologies to make the best of their expertise.
The expertise in question usually comes in the form of search engine optimization (SEO). The best CMS platforms have embedded features to help get your website high ranking in search engines which will inevitably result in more leads.
CMS platforms are best suited for hosting a blog for your business which can lure potential customers in with information your target demographic will find relevant. To this effect, any given CMS platform will carry a number of templates that will make starting a blog tremendously stress-free.
>>> What Is HubSpot COS and Why Are Companies Using It?
What Is HubSpot?
While you can very well choose to only use the CMS Hub that HubSpot provides, HubSpot is actually an all-in-one inbound marketing solution with not only a CMS but a CRM platform to boot.
HubSpot CRM
A customer relationships management (CRM) system is, unsurprisingly, a technology for managing how you relate to customers who use your website and buy your products. To some, this is the most important part of the process.
Completing a sale, at first, might seem super important. But unsatisfied customers will tell any living thing in sight about how unprofessional your business is. And until you ensure that they have a good impression of your business, they have every right to.
Keeping this in mind, HubSpot’s CMS must speak for itself. Though a CRM comes with obvious benefits, the matter at hand is what you will use to host your content – as this is the first step in making sales. So for the purposes of this HubSpot vs. WordPress skirmish, let’s zero in on HubSpot’s CMS alone.
CMS Hub
CMS Hub – the formal name for HubSpot’s cloud-based CMS – comes with all the traditional features of a CMS like publishing tools, user management, media management, and themes. But CMS Hub has a few more popular tools.
Aside from easy integration with HubSpot’s CRM, one of the most popular features of CMS Hub is combined publishing. Traditional CMS software like WordPress relies on third-party tools for email, social media, analytics reports, hosting videos, ad management, and link trackers.
These external add-ons can really slow down a website, making a frustrating experience for the website visitor and not to mention worse SEO rankings. In contrast, CMS Hub puts everything in one place.

What’s more, through application programming interfaces (APIs), developers can integrate useful tools into CMS Hub as needed, empowering the platform.
Content personalization is another unique feature of HubSpot. CMS Hub lets businesses personalize their content in three distinct ways.
- The first is through smart CTAs. A call-to-action (CTA) is the part in the buyer’s journey when you urge a potential customer to take any action, customarily profitable, using an image or line of text.
Smart CTAs in CMS Hub is guided by a user’s previous activity. They dynamically change according to behavior. For instance, if a lead already bought an ebook you were advertising, the next CTA they will see is a pop-up encouraging them to buy another ebook with similar but new content.
- Similarly, smart content customizes on-page content for the specific buyer persona accessing it. If a buyer persona is interested in web design, for example, that type of content can be pushed on the home page.
- Lastly, there are smart forms. These forms remember user data so it does not need to be re-typed again and again. This simplifies form completion for the user and makes it more likely that they will go through the entire process.
On your end, these forms gather more information over time. The first time the form may have asked for the website visitor’s name and email address. The second time around it may ask for the size of their company.
To put it one way, while HubSpot performs as a CMS like any other, it is also a superb marketing tool that was designed to generate and close leads.
What Is WordPress?
Before HubSpot’s big break with its CMS in recent years, WordPress was the go-to CMS solution for businesses. WordPress powers 38% of all websites.
Here’s the thing, though. There are two WordPress sites. That’s right. It’s confusing, but it’ll only take a minute to parse out. Don’t fret.
WordPress.com
WordPress.com is a website builder. You can set up a site completely for free but it’s far more commercial and less customizable than its counterpart WordPress.org.
On WordPress.com heed that:
- there is limited disk space
- you cannot remove WordPress ads and branding
- is not possible to monetize your blog or website
- you are unable to install plugins or themes that are not default
- you can only place your site under a subdomain (e.g. businesswebsite.wordpress.com)
The only outstanding advantage of WordPress.com is that you don’t have to bother about hosting or maintaining your site. There are annual costs associated with the commercial use of WordPress.com.
WordPress.org
What you should really focus on, however, is WordPress.org. Granted, you will need a hosting provider, but there are much better options for customization.
You can use your own domain name and have full control over your website. As this is considered the ‘real WordPress’ this is the CMS you’ll be learning about.
So what can WordPress do? Well, it does what you’d expect from a CMS. But it does its job extremely well. With WordPress, you’ll gain access to thousands of themes and nearly 60 thousand plugins.
Unlike HubSpot, WordPress is open-source software that must be installed or configured on your servers unless you’re using a third-party hosting provider. Note that its open-source capacity means that WordPress is by definition flexible and contributors can work to refine the platform towards their needs.
At the same time, WordPress is designed to be easy as pie – CMS pie. The right plugins allow you to publish, revise, and edit your content with a couple of invested clicks. It’s so easy that HubSpot’s CRM is made to integrate with WordPress, as it is a well-established software for business needs.
One plugin in particular that drives businesses toward WordPress is their free WooCommerce plugin. Using this, your business can create a mobile-friendly, easily navigable catalog for customers to buy your products.
In essence, WordPress gives you all the basics you need for a practical CMS right out-the-box. And it’s a great contender as far as e-commerce platforms go.
Conclusion
Glancing at the results, it’s clear that HubSpot has an advantage over WordPress. To be fair, HubSpot is hardly a CMS. It is a fully comprehensive inbound marketing tool and should be used as such.

For WordPress’s sake, you should take into account that if you want to set up an online store or some sort of e-commerce space, WordPress is your ticket. WordPress also won’t let you down if you want to stay grounded and don’t need all the fancy marketing tools.
Even if you did, if you for some reason prefer WordPress, you can use HubSpot’s CRM and integrate it with the WordPress CMS. The best of both worlds is at your fingertips.
Actually, not quite. Both WordPress and HubSpot can be useful to you. But those perks are only multiplied by employing qualified software developers to make the best of them.
At Trio, just like a WordPress plugin or HubSpot module, we can integrate our developers into your team and meet your business needs without disrupting day-to-day operations.
Shooting for something more traditional? Our WordPress developers may be of help.
Want to go above and beyond? We can make it happen with our highly trained HubSpot developers. Stop searching and start developing.
Frequently Asked Questions
What is a CMS?
A content management system (CMS) is a software solution giving businesses and individuals alike the means to build and manage a website with ease.
What is HubSpot?
While you can very well choose to only use the CMS Hub that HubSpot provides, HubSpot is actually an all-in-one inbound marketing solution with not only a CMS but a CRM platform to boot.
What is WordPress?
Before HubSpot’s big break with its CMS in recent years, WordPress was the go-to CMS solution for businesses. WordPress powers 38% of all websites.

Cordenne Brewster
Cordenne Brewster is a tech enthusiast whose ardor is best expressed through the written word. With contributions ranging from software development to scaling, Cordenne provides insights to keep the curious and inquisitive informed, well-read, and on-trend.
Read Next

C is a general-purpose programming language, meaning it can be used for a wide variety of purposes from building operating systems to computer applications. The language also supports a number of features and paradigms including structured programming, lexical variable scope, and recursion.
Structured programming is a programming paradigm that favors one, singular structure per program. In this way, code executes instruction by instruction chronologically.
With structured programming, alternatively called modular programming, code is readable and there is leeway for reusable components, which most developers find helpful.
Lexical scoping refers to the semantic scope of variable names in a function or program. In other words, lexical variable scope answers the questions of whether a given variable has meaning outside of the function it is written in – and this is determined by the surrounding code.
In recursive programming, functions have the ability to call on themselves, whether directly or indirectly. The utility of this feature is to break up a problem into smaller problems. Specifically, coders can use a previously established value to compute a new one.
The C programming language uses a static type system as well. Within the context of programming languages, static type systems involve static type checking where the language checks your code before it is even compiled.
The main advantage of static typing is early error detection. This can help to reduce the time spent debugging later on.
As far as background, C was developed by Dennis Ritchie in 1972. Its initial purpose was to write operating systems. Low-level access to memory, the use of simple keywords, and a clean syntax makes C easy to use for such a task.
Overall, C is one of the optimal programming languages when it comes to systems programming.
Systems programming is programming where developers build integral software systems that other applications rely on. These systems include firmware, operating systems, and development environments.
C flourishes in this undertaking because it is a middle-level language. Low-level languages like assembly language talk to computers in the most direct format that you can imagine. The downside of this is that humans struggle to keep up with the conversation.
This is why there are high-level languages. High-level languages abstract machine code to where human developers can talk to computers on their own terms. Most coders have found this to be the most efficient way of writing programs.
However, C is a combination of both. It is a middle-level language and as such developers can use it for low-level programming like building kernels and drivers as well as high-level programming like developing software applications.
What Is a C developer?
C developers are closely familiar with the fundamentals of systems programming. They develop code that integrates into base computer systems. Embedded systems, operating systems, and kernel modules all rely on systems programmers like C developers.
C++ is nearly a superset of C. Save a few minor details, the two languages are very similar. Expert C developers may learn C++ as well to increase their effectiveness.
Other languages in the repertoire of C developers might be higher-level languages and frameworks that work well with C like Java, Node.js, and Python.
As systems programmers, C developers have strong problem-solving skills and use structural programming to write clean, reusable code.
Why Use C?
The first and foremost justification for using C would be if you wanted to build an operating system. After all, in the 1970s, C was the vessel in which UNIX was re-designed. But despite the goal-oriented origins of the C language, various elements of its development make it a fitting language to use for an array of needs.
Middle-level
There are only a handful of middle-level languages. And if you were to pick them out, you’d probably come up with Java and C++ in addition to C, and there’s even some dissent there.
Either way, the general consensus is that C is a middle-level language. Because of this, C is one of the best languages for building both systems and applications. Therefore its usage is by definition flexible.
Structured
As a programming paradigm, structured programming allows developers to make complex programs by compartmentalizing their codes into simpler structures via task-oriented functions. Some examples of structural programming in action are if-else statements and for-loops.
Though many languages make use of this type of programming, C may very well be the oldest structural programming language that still maintains its popularity. This is because C is reliable.
Portable
Portability describes how compatible certain computer programming languages are in diverse environments. In the case of C, the language plays a major part in Windows, UNIX, and Linux operating systems, demonstrating its portable nature.
General
C is general-purpose. In effect, no matter what you want to develop, C is there for you – for games, graphics, applications, and more.
Advantages of Using C
C is equipped with a number of supportive features to develop keeping high-level functionality in mind. As the intent of C was to develop operating systems, its features must be fully comprehensive and performant.
Case-Sensitive
C is case sensitive. Lowercase and uppercase letters are differentiated. This can make certain elements of coding far less confusing and more direct. It’s also easier to parse through case-sensitive code.
Dynamic Library
The library C offers is rich with built-in features and is furnished with dynamic memory allocation. What’s more, C has much less library functions than other languages but just as many functions, simplifying their deployment.
Keyword Simplicity
In computer programming, keywords are the smallest building blocks of programming that work as gateways to writing complex code.
Keywords like if, else, and return may be familiar to you. The C language only has 32 keywords, overall only a small number to remember and eventually master.
Embedded Usage
C is the go-to language for developing embedded systems, Embedded systems contain hardware and/or software designed for specific functions. Digital cameras and robots are good examples of embedded systems.
Developers use C for embedded systems because it is flexible. The high-level abstraction of C combined with its low-level alliances make it a great language for this sort of development.
Companies That Use C
- IBM
- Nokia
- Samsung
- VMWare
- Huawei
- Microsoft Windows
Reasons to Hire a C Developer
It’s fairly common for businesses to go the mobile app route in contemporary software development. They’ll cross out a couple of months on their calendar, get a grasp of Java or Swift – for Android or Apple respectively – and be on their way.
App development is an accomplishment no matter how you do it. But when things become commonplace and you follow the lead of your competitors, it becomes difficult for your business to stand out.
If you wish to stay competitive, your business needs to be challenged. Rather than putting an app on the app store, why not develop an entire software.
Adobe, most Google applications, and the entire Linux operating system was built with C. These are software systems that have topped the technology sector and have garnered worldwide familiarity and usage.
Most popular C programs aren’t simply apps, they’re relevant components of daily work and life for millions of users. Depending on the developers you hire, you’ll have the resources you need to do the same.
It starts with a good idea, and the right developers to manifest it. Hire a C developer.
Hire a C Developer
C is well over 30 years old. With languages being built every other fortnight, it’s hard to keep up with the competition. But somehow C has managed all the while.
Of course, old age does come with consequences. The market favors young people who favor young languages. This doesn’t make C less trustworthy or useful, but it is a little tougher to find the professionals you’ll need to program in C.
Trust the process, trust your research. Trio also has resources to help you. Take a look.
How do you hire a C developer?
For those who wish to take the high road and hire C developers on your own, we’re still here to help.
Hiring a developer on your own is a very focused and hands-on process that requires considerable knowledge about software development in general.
The last thing you want to do is trust your hiring process to someone with no technical ability. If you are a non-technical manager looking to learn a thing or two, we have a great resource here for you to learn more about the hiring process in detail.
Otherwise, we’d recommend you contact Trio for consulting and developer allocation.
What should you look for in a C developer?
C developers at a high-level should demonstrate the following skills:
- Proficiency in C and preferably in C++ as well
- Knowledge of high-level languages that are often integrated with C such as Java, Python, Go, or Node.js
- Abstract critical thinking and problem-solving aptitude
- Ability to write and implement algorithms and data structures
How much do developers cost in the U.S.?
ZipRecruiter data reports that the average yearly salary of a C developer is $117,673 On the higher end, C developers can make as much as $155,500 per year. But C developers can also make as little as $67,500 annually.

How much do developers cost in South America?
Due to economic differences between the United States and South America as a whole, the cost of offshoring software development is significantly lower than hiring full-time with U.S talent. For Senior C Developers in South America, the average salary is currently around $100,000 whereas a mid-level developer costs around $76,000.
How much do developers cost in Ukraine / Eastern Europe?
Eastern Europe shares very similar rates to South America, again due to the economic differences. When looking at salaries in Eastern Europe, data shows that a Senior C Developer costs around $100,000 on average.
Hourly Rates for Developers
Another way to look at developer costs is through hourly rates. While salaries are good to understand for hiring developers for full-time and long-term, you might just need a developer for a period of 3-6 months or 6-12 months. In these types of situations, it’s best to calculate your costs based on the hourly rates of a developer.
Below is a table that lists the various hourly rates of developers in different locations based on their job title.

Why Hire a C Developer?
Trio C developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill. We then take their talents and sharpen them even further.
Another benefit of hiring a Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment.
By working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
To learn more, tell us about your project and we’ll get you started.
C Resources

Introduction
Are you feeling overwhelmed by the prospect of hiring a Flutter Developer? Perhaps this particular technology is not your area of expertise and are you are unsure how to structure your hiring process. Fear not, as we are here to help you navigate this process and find a skilled Software Engineer who can add value to your business.
By leveraging our expertise in hiring high-level developers, we can help you evaluate technical talent and strengthening your engineering team. With our guidance and support, you can confidently conduct a hiring process with Flutter Developers and enhance the performance of your Engineering Team.
We would like to thank you for taking the time to visit us today. We hope that you will find the information provided to be both helpful and informative. Please stay with us and read on as we share some valuable tips that we believe you will find useful in your daily life.
What’s a Flutter Developer?
A Flutter developer is a software engineer who has proficiency with the Flutter framework to develop mobile, web, and desktop applications. By association, Flutter developers have fluency in writing code using the Dart programming language and are therefore Dart developers as well.
Flutter developers can be web or mobile app developers. As such, they may have prior experience and expertise in other frameworks and languages like JavaScript or Ionic. Some Flutter developers may only be familiar with Flutter.
The Flutter framework is intentionally and wholeheartedly tied to UI design. Widgets are one of its defining characteristics. They must have comparable skill in optimizing graphical interactions for the user.
The role of this type of developer is crucial in the software development industry. The responsibilities of a Flutter developer may vary depending on the project requirements, but some common tasks include:
- Developing and maintaining applications;
- Developing and implementing custom widgets and UI components;
- Integrating third-party libraries and APIs;
- Ensuring the application's performance, quality, and responsiveness;
- Collaborating with cross-functional teams, including designers, product managers, and other developers;
- Participating in the development process from design to deployment and maintenance.
- Working with cross-platform frameworks.
- Debug and test Flutter code, using tools such as the Flutter DevTools, unit testing, and integration testing.
- Use version control tools such as Git, SVN, or Mercurial to manage their codebase.
What you can build using Flutter
Flutter is a versatile and powerful framework for building mobile applications for Android, iOS, and other platforms. With Flutter, developers can build a wide range of applications, including but not limited to:
- Social media applications: Flutter is a versatile platform for building social media apps that can include a range of features, such as instant messaging, push notifications, and media sharing capabilities.
- Business applications: Flutter is a great option for creating business apps that require robust functionality, such as CRM, inventory management, and project management tools.
- E-commerce applications: Flutter is a great option for creating e-commerce apps that offer features such as a product catalog, shopping cart, payment gateway integration, and more.
- Educational applications: Flutter enables developers to create educational applications such as e-learning platforms, online courses, and interactive learning tools, all while providing a user-friendly experience.
- Gaming applications: Flutter is also capable of building games with 2D and 3D graphics, animations, sound effects, and other exciting features.
In general, Flutter offers developers the versatility and features to create a variety of mobile apps for various industries and purposes.
Companies that use Flutter
- The New York Times
- Square
- eBay
- BMW
- Alibaba
Which are the soft skills a Flutter Developer should have?
As you need to hire a Developer who can perfectly unfold within your team and company taking into account just technical skills would not be enough, and this is when soft skills play a big role. So now let’s dive into some basic soft skills good developers should have.
Some essential soft skills for a Flutter Developer should include:
- Communication: Being able to communicate effectively, especially in remote and asynchronous environments, is a real necessity for any professional nowadays. Communication skills are always in high demand, whether it's through describing ideas, discussing approaches, giving presentations, providing status updates, giving feedback, asking questions, or voicing concerns. The ability to communicate ideas clearly and to understand communicated ideas is of critical importance to ensure a well-aligned, agile team.
- Team Work: Individuals should demonstrate adaptability to various projects and environments. However, it is extremely important for them to value working within a team that allows for easy navigation, knowledge sharing, idea contribution, and learning from other team members. They should also be able to provide and receive feedback, pass on information, ask questions, and offer help when needed.
- Collaboration: Every project involves multiple people, and team members must be able to work with one another effectively. Collaboration is the combination of all of the above qualities in order to effect positive change and move the project and company forward.
- Adaptability: The ability to adapt to new circumstances, situations, scenarios, and environments is vital for professionals to cope with changes, challenges, fast-paced environments, uncertainty, and lack of predictability. It enables them to be more creative and resilient, providing solutions and new strategies whenever any shifts occur.
Hiring Process for a Flutter Developer
To hire technical talent who is the best fit for your company and project, you should ensure that your hiring process is aligned with your needs. This will provide you with useful and valuable information to help you make an informed decision before extending an offer letter to a developer.
We have listed below some steps that can be implemented in your hiring process to help you ace it and bring on board the right developer for your business.
Main Steps in the Hiring Process
Job Description
A great process starts with a well-written job description. It should contain important information, such as a brief description of the company and project, the main responsibilities of the professional, the seniority needed for the role, technical requirements, desired soft skills, salary, and perks.
An appealing and accurate job description can better attract targeted candidates, providing you with a more qualified list of applicants. It's important to remember that you don't want to get attention of all software engineers available in the market, but rather the ones that are aligned with your company's culture and the specific role.
Sourcing
Unlike other fields, the technical industry has its own unique challenges when it comes to attracting candidates. Simply posting job openings on job boards may not be sufficient to generate a substantial pool of qualified applicants. Therefore, it is important to proactively source candidates from a variety of channels, rather than solely relying on applicants to respond to job postings. Some of the sources that tech recruiters use to find candidates include GitHub, GitLab, LinkedIn, Telegram, Discord servers, and consultancy companies.
To use some of the aforementioned platforms, your team should know how to apply Boolean search to filter only candidates that align with your vacancy.
Screening
After gathering a sufficient number of applicants, you will begin screening candidates to determine their suitability for the position. During this part of the process, you may review resumes, portfolios, cover letters, and repositories to ensure that you only got to candidates who meet the minimum requirements for the role.
Among the relevant skillset for the vacancy, recruiters and hiring managers typically look for experiences, seniority, certifications, fluency in some specific language, educational background, certain projects or business, main technologies used, location and candidates’ salary expectations.
Screening can be done manually, through a specific platform or an Applicant Tracking System (ATS). Choosing the best option for your needs will depend on the company's budget. A robust ATS with integrations with other tools and the ability to filter candidates by their expertise is ideal because it saves a lot of time and resources.
Interview
This is one of the most important steps of the hiring process for developers. It’ll allow you to fully understand if the talent is really aligned to the company and project. A good interview can extract valuable information from candidates that will make it possible for you to decide whether they will continue in the process or not. For that, it’s essential to have good questions to gather answers regarding technical and soft skills.
During an interview, you can ask various types of questions, such as behavioral, situational, competency-based, fact-based, skill-based, and technical questions, among others.
It’s also important that you present the company to the candidate, letting them know more about your culture, working environment, way of working and anything else that defines your company.
Technical Validation
After making sure the developers align to the skillset the role requires, you will need to check their technical abilities to ensure it meets the project’s expectations. Knowing exactly what’s the technical level that the candidates should have can help you design the type of technical validation that best adapts to your needs.
To technically validate candidates you can use technical interviews, technical tests/assessments, pair programming, project executions, live coding, work portfolio/GitHub reviews and team interviews, among others.
If you don't feel prepared to conduct technical interviews with developers because you're unsure of what questions to ask or how to evaluate their answers, you can try Genie, Trio's AI-powered interview question generator.
Hire a Flutter Developer with Trio
Trio Flutter developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill.
We offer flexibility in terms of project requirements and team size adjusting it according to the project's needs. This allows our partners to scale up their project requirements as needed.
Moreover, we are committed to delivering high-quality apps within a reasonable time frame, with a proven track record of delivering projects on time and within budget without compromising on quality. A Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment. All in all, by working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
Last but not least, we value excellent communication and support throughout the project's life cycle. This ensures that our partners’ requirements are understood, and the project is delivered as per their expectations.
How much do flutter developers cost?
The cost of hiring a Flutter Developer can vary depending on the size of the company, their budget and also the seniority of the role. It is advisable to ask candidates about their salary expectations and compare them to your own budget. This helps to avoid putting candidates through the entire hiring process only to find out you cannot meet their expectations. It is important to be transparent throughout the hiring process.
It is also essential to consider that the cost of hiring software engineers in Latin America is significantly lower compared to American or Canadian professionals.
While hiring developers in Ukraine or Eastern Europe may also yield cost savings, the time zone difference may present challenges depending on the team's availability for collaboration. In such cases, hiring developers from Latin America proves to be a viable alternative as they can readily adapt to the Eastern or Pacific Time Zone.
At Glassdoor you can run some searches about the paid salary for Flutter Developers accordingly to their region.
We hope this guide can assist you in structuring your hiring process. However, keep in mind that you do not have to do it alone, as Trio is here to add value to your business by providing vetted and experienced talent that can easily meet your requirements and navigate across various business and project types. Additionally, Trio simplifies the hiring process by providing valuable insights into candidates' salary expectations, allowing you to make informed decisions about who to hire. Overall, if you require a senior Flutter developer, Trio is an excellent resource to consider.

Structured one-on-one meetings are like following a recipe, they provide managers with the opportunity to connect with your team members, understand their goals and challenges, provide feedback and guidance, and ensure all the necessary ingredients are in place so that everyone is aligned and working towards a common goal. In this guide, we'll explore some best practices for engineering managers hosting one-on-ones with team members.
7 benefits of one-on-one meetings
You can use one-on-one meetings for a variety of reasons, including:
Connecting with team members
Creating a supportive space for discussion can foster a team culture of open communication and feedback. One-on-ones provide managers an opportunity to get to know team members as a person and teammates.
Helping employees achieve their goals
Identifying goals and action items for your employees is an important part of supporting their growth and development. Here are some steps to help you identify goals and action items for your team members:
- Discuss aspirations: Ask about career aspirations and what your employees would like to achieve in their role. This can help identify areas where they are motivated to develop their experience.
- Identify areas for improvement: Review performance and identify areas where employees can improve their skills or knowledge. This can include technical, soft, or management skills.
- Establish accountability: Determine who will be responsible for each action item and set deadlines for completion. This can help ensure that progress is being made and that goals are being achieved.
- Set SMART goals: Work with your employee to set SMART (specific, measurable, achievable, relevant, and time-bound) goals that align with their aspirations and areas for improvement. These goals should be challenging yet achievable and provide a clear direction for their development.
- Create action items: Identify specific actions individuals can take to achieve their goals. These should be practical, realistic, and aligned with the employee’s skills. Some examples include:
-
Attending a training course or workshop
-
Shadowing a senior team member on a project to gain more experience and exposure to new skills and techniques.
-
Setting up regular 1:1 meetings with a mentor or coach to receive feedback
-
Taking on a leadership role in a project
-
Collaborating with another team on a project to gain experience in cross-functional team dynamics.
-
Writing a technical blog post
-
Contributing to an open-source project
Sharing performance feedback
Providing constructive feedback to your peers as an engineering manager is an important aspect of building a strong and effective team. Here are some tips on how to provide constructive feedback to your team:
- Be specific: Provide examples to support your feedback. This will help your team members understand what they did well or what they need to improve on.
- Example: "I noticed during the last team meeting that you interrupted others while they were speaking. I love that you're excited about this topic, but try to let others finish their thoughts before sharing your own ideas."
- Be objective: Don’t making personal attacks or being overly critical. Focus on the facts and be objective in your feedback.
- Use a positive tone: Frame your feedback in a positive way, emphasizing the things your team members did well and offer suggestions for improvement.
- Example: "You did a great job presenting during the last client meeting. However, I think it would be even more effective if you could use more visual aids to support your points."
- Focus on behavior: Focus on the behavior or actions that you are providing feedback on, rather than on the person.
- Example: "During the last sprint, there were a few instances where your communication with the team could have been clearer. Let's work on improving our communication going forward to avoid any misunderstandings."
- Offer solutions: Provide specific solutions or suggestions for improvement. This can help your team members understand how they can improve and feel more motivated to make changes. If you have a solution or action plan right away, that’s OK. You both can take time to brainstorm possibilities.
- Example: "I noticed that you've been struggling with a particular coding challenge. Perhaps some training sessions or taking an online course to improve your skills in that area might help. What do you think?"
- Follow up: Check in with your team member after providing feedback to ensure that they understand the feedback and are making progress towards improvement.
- Example: "Thanks for taking my feedback on board. Let's check in next week to see how things are going and discuss any further"
Addressing concerns or issues
Giving your team a safe environment to discuss concerns or issues allows managers to identify and resolve hiccups before they escalate and become bigger problems.
Prioritizing career development
Helping employees identify areas for growth and development, as well as provide guidance on how to achieve their career goals is essential for long-term success.
Aligning team members Bringing team members together
Carving out time on a regular basis (i.e. monthly) to review team objectives, discuss progress, and identify areas for improvement is key to making sure your team is working toward the same goals.
Offering recognition and rewards
Recognizing and rewarding team members for their hard work and achievements can boost morale and motivation. Regularly acknowledging successes, offering praise, and discussing rewards creates an environment in which everyone feels trust, safety, accountability, and equity.
How to prepare for one-on-one meetings
Be consistent but flexible
To create consistent and open communication, establish a regular cadence (weekly or bi-weekly) for one-on-one meetings with each team member. However, leaving room to adjust as needed is crucial. For instance, if a team member is struggling with a particular issue or project, you may decide to increase the frequency of your one-on-one meetings to provide additional support and guidance.
Give ample time
The length of one-on-one meetings between a manager and a team member can vary depending on the needs and goals of the team member and the availability of the manager. However, a typical length for a one-on-one meeting is between 30 to 60 minutes. It's important to note that the length of the meeting should not be the primary focus, but rather the quality of the conversation and the outcomes achieved. The meeting should allow sufficient time to cover the key topics on the agenda and provide an opportunity for open and productive communication between the manager and team member. The one-on-one meeting should be focused on the team member's goals, challenges, and development. Give the team members ample time to speak and share their thoughts, ideas, and concerns.
Provide an agenda
Before your one-on-one meetings, take some time to review the team member’s recent work. This will help you identify any areas where the team member needs additional support or guidance. Use this information to create and share an agenda 24 hours prior to the meeting that outlines the topics you want to discuss. Here's a sample agenda:
Topic |
Summary |
Time |
Check-in |
Begin the meeting by asking how the team member is doing and if there are any updates or concerns they would like to discuss. |
5 mins |
Progress and accomplishments |
Review the team member's progress on current projects and discuss any accomplishments since the last one-on-one meeting |
10 mins |
Challenges and obstacles |
Discuss any challenges or obstacles the team member is facing and work together to identify potential solutions. |
10 mins |
Feedback |
Provide feedback on the team member's performance, including strengths and areas for improvement. Encourage the team member to provide feedback on your performance as well. |
10 mins |
Goals and development |
Set goals for the team member, both short-term and long-term, and identify actionable steps to achieve them. Discuss opportunities for growth and development within the team or organization. |
15 mins |
Action items and follow-up |
Recap the key takeaways from the meeting and identify any action items and next steps. Follow up on action items in the next one-on-one meeting. |
5 mins |
Wrap-up |
End the meeting by thanking the team member for their time and contributions, and reiterate your support for their success. |
2 mins |
Questions to ask yourself before your next one-on-one
Career desires |
What does each team member see as their next role? |
Does each team member have a career plan, or are they seeking guidance? |
|
What are their aspirations for their next role and how can we help them get there? |
|
Team skills |
Who are your high performing team members? |
Which key skills does each team member own? |
|
What do they enjoy doing the most? |
|
Which projects did they excel at? |
|
What is their main area for improvement? How can I help them improve? |
|
Who works in a close capacity, and which team members rarely speak with one another? |
|
Strategic team alignment |
Does everyone on the team feel on the same page? |
How is team communication? |
|
Are there frequent fire drills, and how are fire drills handled? |
|
Is anyone carrying significantly more weight? |
|
How are they feeling about their workload? |
|
What obstacles are they running into with their current work projects? |
|
What makes their job harder? |
|
Is there anything I can do to be more helpful leaders to them? |
|
Do team members know the strategy for the quarter and year? |
Questions to ask during one-on-one meetings
By asking the right questions during one-on-one meetings, you can encourage your team to share thoughts and ideas and support development and career growth.
Here are some questions to ask:
Type |
Use case |
Example |
Open-ended questions |
Use open-ended questions that encourage team members to share their thoughts and ideas in detail. |
"What's been challenging for you lately?" or "What do you think could be improved on this project? |
Clarifying questions |
Ask clarification questions to ensure you fully understand your team members’ perspective. |
Example: "Can you explain what you mean by that?" or "Can you give me an example of what you're referring to?" |
Follow-up questions |
Ask follow-up questions to explore a topic in more detail. |
"How did that make you feel?" or "What do you think we could do differently next time?" |
Goal-oriented questions |
Ask goal-oriented questions that help your team members focus on their development and career aspirations. |
"What are your career goals in the next 12 months?" or "What skills do you want to develop in your role?" |
End the one-on-one meeting on a positive note, acknowledging the team member's progress and accomplishments. Provide clear expectations for the next meeting.
How to handle difficult conversations
Listen
Actively listen to your team member's concerns and show genuine interest in their perspective. This can help build trust and encourage more open and honest communication.
Stay calm
Keep the conversation focused on the issue at hand and avoid getting emotional.
Focus on solutions
Brainstorm ideas together and come up with a plan for moving forward.
5 reasons why taking notes matters
It’s important to capture key points and action items, but also to be present and engaged in the conversation. Your notes don’t need to be a transcript, rather use a consistent format or template to recap the conversation. You can use a shared document or note-taking app, to keep your notes organized and easily accessible. Here are five reasons why meeting notes are essential to success.
- Document progress: Taking notes can help you document the progress of your team members and keep track of their goals, accomplishments, and areas for improvement.
- Prepare for future meetings: Notes can be used to prepare for future one-on-one meetings and ensure that you are following up on action items and addressing any ongoing concerns.
- Identify patterns: By taking notes on common themes or issues that arise during one-on-one meetings, you can identify patterns or trends that may require further attention.
"John expressed some concerns about workload and time management. - Provide feedback: Notes can be used to provide feedback on the team member's performance and identify areas for improvement. "Steve has been struggling to meet deadlines lately. Let's work together to identify any obstacles and come up with a plan to improve."
-
Demonstrate active listening: Taking notes can demonstrate to your team member that you are actively listening and engaged in the conversation.
4 tools to enhance your one-on-one meetings
There are many tools available for capturing one-on-one meeting notes and actions as an engineering manager. Here are some we’ve found helpful:
- Note-taking apps: Apps like Evernote, OneNote, and Google Keep are popular for taking notes during one-on-one meetings. These apps allow you to create notes, tag them for easy organization, and share them with others.
- Task management tools: Tools like Trello, Asana, and Monday.com can be used to track action items and deadlines discussed during one-on-one meetings. You can assign tasks to team members, set due dates, and track progress.
- Communication platforms: Platforms like Slack, Microsoft Teams, and Google Chat can be used to record notes and actions during one-on-one meetings in a dedicated channel or chat. This allows you to easily reference past discussions and keep all related information in one place.
- Dedicated software: There are many dedicated software solutions available specifically for one-on-one meeting management. Examples include Lattice, 15Five, and Reflektive.
By prioritizing regular check-ins with your team, you can improve communication, foster stronger relationships, and ultimately drive better business outcomes. If you're looking to take your staff augmentation efforts to the next level, Trio can help!
With our experienced team and comprehensive solutions, we can provide the support and expertise you need to achieve your goals.
Visit our website today to learn more.