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What are APIs?
Application programming interfaces (APIs) are the go-between for interacting software. They allow different platforms to connect without error or compatibility issues.
What are marketing APIs?
Marketing APIs are application programming interfaces that help marketing operations in a variety of ways — marketing automation, integration, social media, email marketing, data collection, or any other category that falls under marketing.
What is marketing automation?
Marketing automation is a means of relying on automated software to complete essential but tedious marketing tasks like mass email distribution and workflow actions.
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