Hiring HubSpot Developers

HubSpot is a powerful CMS tool that is capable of bringing sales, marketing, and design under one umbrella. It’s a platform that unifies inbound marketing in order to better support sales efforts in a way that leverages automation, workflows, and a beautiful user interface to manage leads and generate reports. 

It’s great for marketers looking to build landing pages, forms, and blogs that can convert site visitors into leads, and salespeople looking to manage leads and prospects over time by way of building better pipelines and funnels to close deals and generate more revenue for your business. 

However, the system can be quite overwhelming at first. Thankfully, HubSpot provides a learning platform within the application to educate those interested in learning the ins and outs of the system. 

Some businesses recognize the need to properly integrate their internal or third-party systems into HubSpot in order to move data around and act on it effectively. Other businesses want to move their current CMS-based site into HubSpot to take advantage of the features HubSpot provides in terms of low-code design and marketing automation.

Not everyone has the time to invest in learning HubSpot on a deep level and so that’s where HubSpot developers come in. 

HubSpot Services

Here at Trio, we are huge fans of Hubspot. 

We are both based out of Boston, and because of this have maintained a close relationship with them while learning a lot about their products and services. 

We have developers who have large amounts of experience in the Hubspot ecosystem, both developing integrations using Hubspot’s API and websites using Hubspot CMS. 

Our staff has the skills necessary to develop for Hubspot and have knowledge about marketing and sales automation, making them an excellent fit to develop your next Hubspot project. 

There are a few different types of specific services we offer for the Hubspot ecosystem:

Build an Integration Using Hubspot API

Are you looking to get your app listed on Hubspot’s fancy new marketplace? We’ve got you covered. If your company deals primarily in B2B, it’s definitely beneficial to connect with Hubspot’s customers using an integration. 

Hubspot has developed a user-friendly API that allows developers to seamlessly integrate their software with Hubspot CRM and automation solutions, harnessing the power of a customer’s Hubspot data. 

By doing this it becomes possible to deliver solutions that are powered by your client’s data to create something of value.  

By developing an integration that utilizes this API, you unlock the growth opportunities of being listed on Hubspot’s marketplace. 

Being able to be found on this marketplace gives you access to Hubspot’s 65,000+ customers, allowing them to view your apps listing and install it directly to their Hubspot. This allows your customers to find you in an organic way, but it also gives you opportunities to become a Hubspot Partner. 

The Hubspot App Partner program gives you the ability to leverage Hubspot’s marketing channels to gain exposure. 

Depending on how much you get people using your Hubspot integration, you will receive different levels of support from Hubspot themselves. This can come in the form of improved listing placements on their marketplace, being featured in their blogs, and even dedicated partnership managers. 

It’s worth checking out the different tiers to see how the partner program can support your growth. 

Our full-time roster of developers is ready to take your app and integrate it with Hubspot to gain access to all the benefits discussed here. 

If your app deals with CRM data, lead-gen forms, or pairs well with marketing automation, it makes a lot of sense to integrate with Hubspot’s API sooner rather than later. 

Create a Website Using Hubspot COS

Considered to be the true leaders in content marketing, it makes sense that Hubspot has its own solution for hosting content. Hubspot COS is a combination of a CMS (Content Management System) and Hubspot’s signature CRM. 

This essentially allows you to have a website for you to host your content while collecting information about your inbound traffic. 

The types of content that Hubspot COS can host are diverse - some use it to power their company’s blog, while others have found success using it to run their landing page. 

Hubspot offers a wide breadth of growth tools that integrate directly into their CMS, the types of tools most marketers use in their marketing playbook such as:

• Website Traffic Analysis
• SEO Tools
• Live Chat and Chat Bots
• Forms and CTA Modules
• Personalized User-Specific Content 

All of these are combined with Hubspot’s CRM to ensure you can track, make sense of, and take action on the traffic that comes through your website. It’s fair to describe this solution as all-inclusive, making it a great choice for a web-development that is feature-rich. 

We have a full-time web development team that is ready to create your next website using Hubspot COS. 

By providing us with specifics about what you need from a website, we can properly craft a Hubspot-powered place to host your content and take advantage of all the tools they offer to grow your business.

See also: HubSpot vs. Zoho - Side-by-Side Comparison

CRM Implementation

Perhaps you are considering moving your data to HubSpot but don’t know how to. No worries, Trio can help move data into HubSpot and map it to your sales process and set up monitoring and reporting capabilities so that your sales and marketing team can hit the ground running. 

Develop HubSpot Apps

HubSpot gives you the ability to create apps that you can share with other HubSpot customers in their marketplace. Apps can come in two categories, themes, or modules. 

Themes are predesigned layouts that you can plug and play. This works much like WordPress where you pick a theme that you think matches your design aesthetic and then install. Once installed, you can dive deeper and customize it to your needs. 

Modules are smaller components that exist within your site. For example, perhaps you are looking for a way to schedule meetings easier, or maybe you would like a testimonial slider for your current site. 

HubSpot has modules for those and can save you time. 

Trio HubSpot developers can help build packaged themes or modules in order to containerize your HubSpot architecture or put it out in the marketplace for others to use.

See also: HubSpot vs. Marketo - Side-by-Side Comparison

What Is a HubSpot Developer?

A HubSpot developer is simply a developer who has knowledge and experience working with the HubSpot API and various backend systems to facilitate integrations. 

Desired Skills and Experience

Understanding back-end technologies (APIs)

One of the skills a HubSpot developer needs to have is a solid understanding of HubSpot’s API in order to create integrations with other backend systems. This also means being able to read API documentation of other systems and find the properties needed to map to HubSpot. 

HubSpot COS (Content Optimization System)

The HubSpot COS (Content Optimization) is the website part of HubSpot. The COS allows you to build templates using HTML, CSS, and JavaScript that define various layouts. You can build pages, blog posts, and forms all within the COS. 

HubSpot developers will know how to bend the system to its will in order to generate custom designs that integrate directly into the CMS. HubSpot developers will also be able to build pages that use smart content as a means to provide more specific content to targets that fit certain criteria. 

Inbound marketing experience and/or design certifications

While inbound marketing experience or design certification isn’t necessary, it can be extremely helpful to have in order to understand the larger purpose of HubSpot and what it can offer users beyond just API integrations. 

Experience with inbound marketing can help developers build better landing pages that maximize the potential of conversion and can help them approach building blogs and forms differently as well. 

Responsibilities

A HubSpot developer can have a number of responsibilities depending on the scope of the project. While some projects are as simple as building a small landing page and moving on, others require someone to continue to manage HubSpot on multiple levels. 

Below is a list of responsibilities that a HubSpot developer can have.

• Develop and implement clean and semantic front-end code 
• Develop new website pages for clients
• Maintain and improve existing websites
• Develop landing pages, emails, and other reusable templates
• Work with designers to review and ensure the feasibility of website designs
• Contribute to the creation of internal libraries, reusable resources, and processes
• Proactively identify opportunities to improve the performance of client websites
• Create integrations between HubSpot and third-party systems
• Help manage custom sales fields and properties

How to Hire a HubSpot Developer

For those who wish to take the high road and hire HubSpot developers on your own, we’re still here to help. 

Hiring a developer on your own is a very focused and hands-on process that requires considerable knowledge about software development in general. 

The last thing you want to do is trust your hiring process to someone with no technical ability. If you are a non-technical manager looking to learn a thing or two, we have a great resource here for you to learn more about the hiring process in detail. 

Otherwise, we’d recommend you contact Trio for consulting and developer allocation. 

Should I hire a web developer to work on our HubSpot website?

Hiring a web developer to work on your HubSpot website can be a good idea because they will already have knowledge of HTML, CSS, and JavaScript. 

HubSpot COS is easy to use and doesn’t require any additional backend experience unless you are dealing with third-party API integrations. 

HubSpot developers are essentially web developers with experience using HubSpot API, CRM, and COS. 

What to look for in a HubSpot developer

The desirable skills to look for in a HubSpot developer depend on what you are trying to build. 

Let’s take a look at what those traits are on a high-level.

• Knowledge using HTML, CSS, and JavaScript
• Experience working with the HubSpot API
• Experience using HubSpot CRM and COS
• Able to learn and use third-party API documentation quickly
• Some inbound marketing experience

How much do HubSpot developers cost in the U.S?

ZipRecruiter data reports that the average yearly salary of a HubSpot developer is $79,718 On the higher end, HubSpot developers can make as much as $140,000 per year. But HubSpot developers can also make as little as $24,500 annually.

How much do HubSpot developers cost in other places?

Another way to look at HubSpot developer costs is through hourly rates. While salaries are good to understand for hiring HubSpot developers for full-time and long-term, you might just need a HubSpot developer for a period of 3-6 months or 6-12 months. In these types of situations, it’s best to calculate your costs based on the hourly rates of a developer. 

Below is a table that lists the various hourly rates of developers in different locations based on their job title. 

Stop Searching, Start Developing

If you have a HubSpot CMS web development or app development project that needs immediate attention or a complex API integration that needs to be built out with scalability in mind, Trio can help! 

We have a full-time roster of highly experienced HubSpot developers who can take your business requirements and build them to your satisfaction.

Working with Trio HubSpot Developers is easy, contact us to get started!