Vector databases offer an efficient & effective approach to store and retrieve extensive amounts of vector data for Large Language Models (LLMs) to use. We’ll five leading vector databases that are transforming machine learning and similarity search.
Before we dive into vector databases, let’s take a step back and walk through what LLMs are in order to better understand why vector databases are so important.
What is an LLM?
Large language models, often referred to as LLMs, are cutting-edge AI models that have been extensively trained on vast amounts of text data. These models employ advanced techniques such as deep learning and transformer architectures to comprehend and generate human-like language.
By analyzing patterns, grammar, and context, LLMs can generate coherent and contextually relevant responses, making them invaluable tools for a wide range of NLP tasks.
Disadvantages of LLMs
While LLMs offer tremendous potential, they are only as good as the data that they’ve been trained on. This can lead to some interesting results such as inconsistent, unreliable, and downright hallucinatory responses.
How to effectively use LLMs?
For the reasons above, it’s important that LLMs are augmented with new data. LLMs such as ChatGPT only have training data up until September 2021. It does not know anything about the world beyond that date, which means that it will need new data in order to remain relevant.
This is where vector databases come into play. Vector bases allow businesses to take LLMs, add their own data on top of them, and apply them to use cases that drive new ways of acting on that data.
What is a vector database?
Vector databases or vector stores are a type of database that stores high-dimensional vectors. Vectors are mathematical representations of features or attributes of the data. Each type of vector has a certain amount of dimensions which can range from tens to thousands depending on the complexity and granularity of the data.
Vector databases support many different formats and can either upload raw data or embed data such as ML models, word embedding, and feature abstractions as well.
They are really good at identifying similar data and can be leveraged in a number of different ways depending on the data and who it can best serve.
Why are vector databases important?
Vector databases are able to store data in ways that are much more relevant and conducive to the way LLMs “think” and are far more flexible than a classic SQL database.
The main advantages of vector databases are that it allows for:
- Fast and accurate similarity search
- Retrieval of data based on their vector distance
If you take two different points, the closer the point the more similar they are. So instead of using a relational database that runs a query to find an exact match, you can use a vector database to find the most similar or relevant data based on their semantic or contextual meaning.
Use cases for vector databases
As we mentioned previously, vector databases allow for quick search and retrieval of data based on vector distance and similarity. So where could this apply? Some basic use cases are:
- Image similarity based on attributes
- Doc similarity based on meaning & context
- Product similarity based on attributes
For the sake of an example, let’s imagine that you have a data warehouse that’s continuously updated and needs to be useful for customer service representatives. Without meaning and context, this information would sit just fine in a relational database.
However, let’s say you want to personalize responses (add meaning and context) using customer data. Now that’s something a vector database can help with. Vector databases can help draw the connections between user-agnostic data and personal data so that an LLM can generate a response to a customer's question.
Why do you need a vector database for an LLM?
There are a couple of reasons why vector databases are important for LLMs and especially important for businesses looking to integrate LLMs to deliver more value to customers.
LLMs can be quite bad at producing factual data. In fact, they don’t have factual consistency and can provide contradicting and irrelevant information. In some cases, it can even “hallucinate”.
To overcome this limitation, you have to augment new data to the large language model.
The other limitation occurs when you use ChatGPT and try to pick up a conversation from the previous day. Vector databases are what allow LLMs to conduct long-term memory retrieval and create seamless chat experiences over time.
So to recap, vector databases help LLMs:
- Produce factual data
- Provide relevant and consistent information
- Have long-term memory retrieval
Pinecone is a cloud-based managed vector database specifically designed to simplify the development and deployment of large-scale machine learning applications for businesses and organizations. It sets itself apart by utilizing closed-source code, distinguishing it from other popular vector databases.
Built on the efficient similarity search library Faiss, Pinecone is tailored to machine learning applications, offering impressive speed, scalability, and support for various machine learning algorithms.
What truly sets Pinecone apart is its emphasis on developer-friendliness. With an intuitive and straightforward interface, it allows developers to focus on application building rather than grappling with underlying infrastructure complexities.
Pinecone excels in supporting high-dimensional vector databases, enabling diverse use cases like similarity search, recommendation systems, personalization, and semantic search. It also offers the advantageous capability of single-stage filtering. In addition, its real-time data analysis capabilities make it an excellent choice for threat detection and monitoring in the cybersecurity industry.
Furthermore, Pinecone boasts seamless integrations with multiple systems and applications, including Google Cloud Platform, Amazon Web Services (AWS), OpenAI (including GPT-3, GPT-3.5, GPT-4, and ChatGPT Plus), Elasticsearch, Haystack, and more, expanding its compatibility and versatility.
Weaviate stands out as an open-source vector database solution that can be deployed as either a self-hosted or fully managed option. It empowers organizations with a robust toolset for efficient data handling and management, offering exceptional performance, scalability, and user-friendliness.
Whether utilized in a managed setup or self-hosted environment, Weaviate showcases versatile functionality capable of accommodating various data types and applications.
One powerful feature of Weaviate is its ability to store both vectors and objects, making it a suitable choice for applications that integrate multiple search techniques, such as vector search and keyword-based search.
Weaviate finds common usage across various scenarios, including similarity search, semantic search, data classification within ERP systems, e-commerce search, powering recommendation engines, image search, anomaly detection, automated data harmonization, and cybersecurity threat analysis. Its wide range of applications reflects its flexibility and adaptability to diverse use cases.
Chroma serves as an open-source vector database designed to empower developers and organizations of all sizes with the necessary tools for constructing large language model (LLM) applications. It provides developers with a highly scalable and efficient solution, enabling seamless storage, search, and retrieval of high-dimensional vectors.
The popularity of Chroma stems from its remarkable flexibility. It offers the flexibility to deploy either in the cloud or as an on-premise solution, catering to diverse infrastructure preferences.
Chroma boasts support for multiple data types and formats, making it well-suited for a wide range of applications. Notably, it excels in handling audio data, making it an optimal choice for audio-based search engines, music recommendations, and other audio-related use cases.
Qdrant is a powerful vector similarity search engine and database. With its production-ready service and user-friendly API, it offers seamless storage, search, and management of points, which are vectors accompanied by additional payload information.
Qdrant is specifically designed to excel in extended filtering support, making it invaluable for various applications such as neural network or semantic-based matching, faceted search, and more.
Milvus has emerged as a new open-source vector database, garnering popularity within the realms of data science and machine learning. A notable strength of Milvus lies in its robust support for vector indexing and querying, leveraging cutting-edge algorithms to accelerate the search process. This translates to swift retrieval of similar vectors, even when dealing with extensive datasets.
Another contributing factor to its popularity is Milvus' seamless integration capabilities with other widely used frameworks such as PyTorch and TensorFlow. This allows for smooth incorporation into existing machine learning workflows, enhancing its versatility and adoption potential.
Milvus finds diverse applications across multiple industries. In the e-commerce sector, it proves valuable in recommendation systems, facilitating personalized product suggestions based on user preferences. Within image and video analysis, Milvus excels in tasks like object recognition, image similarity search, and content-based image retrieval. Additionally, it finds common use in natural language processing applications, powering document clustering, semantic search, and question-answering systems.
Faiss is a highly effective tool for indexing and searching vast collections of high-dimensional vectors. It excels in similarity search, clustering, and memory optimization, ensuring efficient storage and retrieval of vectors, even with numerous dimensions.
It includes algorithms capable of searching within vector sets of any size, even those that may exceed RAM capacity. The library also provides supporting code for evaluation and parameter tuning. Faiss is primarily developed by Meta's Fundamental AI Research group.
Image recognition is one of the prominent applications of Faiss. It empowers the creation of large-scale image search engines capable of indexing and searching millions or billions of images.
Additionally, Faiss can be utilized to build semantic search systems, enabling swift retrieval of similar documents or paragraphs from vast text repositories.
Vespa is a search engine and vector database that offers comprehensive functionality. It encompasses vector search (approximate nearest neighbors), lexical search, and the ability to search within structured data, all within a single query.
It incorporates integrated machine-learned model inference, enabling real-time AI-powered insights and analysis of your data.
Some interesting use cases that Vespa can address are conversational AI, semi-structured navigation, and question-answering.
pgvector is an open-source extension for PostgreSQL. It empowers users to store and query vector embeddings seamlessly within their database environment. Built on the foundation of the widely recognized Faiss library, pgvector is known for its efficient similarity search capabilities for dense vectors, and ensures optimal performance.
One of the notable advantages of pgvector is its user-friendly nature, making it incredibly easy to use. With a simple installation process that requires just a single command, users can quickly incorporate pgvector into their PostgreSQL setup, enhancing the vector storage and querying capabilities of their database.
Vald is a distributed and highly scalable search engine specifically designed for fast and approximate nearest neighbor dense vector search. Its architecture is built upon the Cloud-Native principles, ensuring optimal performance in distributed environments.
Utilizing the NGT algorithm, which is known for its speed, Vald excels in efficiently searching for neighbors.
Vald offers automatic vector indexing and index backup, bolstering data integrity and resilience. With its horizontal scaling capabilities, Vald is capable of handling searches across billions of feature vectors, making it an ideal solution for large-scale datasets.
Elasticsearch serves as a powerful distributed search and analytics engine, offering robust support for diverse data types. Among these data types, Elasticsearch accommodates vector fields, enabling the storage of dense numeric value vectors.
Starting from version 7.10, Elasticsearch introduced specialized data structures to efficiently index vectors, facilitating rapid k-nearest neighbors (kNN) retrieval through the kNN search API. Furthermore, with the release of version 8.0, Elasticsearch expanded its capabilities to include native support for natural language processing (NLP) utilizing vector fields.
OpenSearch, a community-led and open-source project, emerged as a fork of Elasticsearch and Kibana in response to the license change in early 2021. OpenSearch encompasses a powerful vector database functionality, enabling the storage, indexing, and retrieval of vectors along with associated metadata.
Leveraging k-nearest neighbors (k-NN) indexes, OpenSearch empowers users to conduct efficient vector similarity searches.
How to choose the best vector database
Choosing the right vector database is a decision that can significantly impact the efficiency and effectiveness of your applications.
Consider the following attributes when evaluating a vector database.
- Scalability: Choose vector databases that possess the ability to handle large volumes of high-dimensional data efficiently. They offer scalability to accommodate your expanding data requirements.
- Performance: Speed and efficiency are critical. The vector databases featured in this list have exceptional performance in data retrieval, search operations, and various vector-related tasks.
- Flexibility: The databases included in this article support diverse data types and formats, making them adaptable to a wide range of use cases. They can effectively handle both structured and unstructured data and are compatible with multiple machine-learning models.
- Ease of Use: User-friendliness and manageability are key attributes of these databases. They are designed for straightforward installation and setup, provide intuitive APIs, and offer comprehensive documentation and support resources.
- Reliability: Each vector database highlighted here has a proven track record of reliability and robustness, instilling confidence in their performance and durability.
At the end of the day, the right vector database for you depends on your specific needs and business goals. It’s helpful to evaluate the current options to see how well they align with what you’re trying to accomplish. Also check to see if similar companies are leveraging the same databases, if at all.
Vector databases - final thoughts
Vector databases are a critical part of the AI stack. They solve the stateless problem of LLMs and increase the accuracy, relevance, and consistency of the information they provide to end-users.
The vector database landscape is being transformed by top contenders such as Chroma, Pinecone, Weaviate, Milvus, and Faiss. Each of these databases brings unique strengths to the table, revolutionizing data indexing and similarity search.
Chroma stands out for its exceptional capabilities in constructing large-scale language model applications and catering to audio-based use cases. Meanwhile, Pinecone offers organizations a straightforward and intuitive way for developing and deploying machine learning applications.
If flexibility is a priority, Weaviate is a good choice, as it provides a versatile vector database suitable for a broad spectrum of applications. Faiss, on the other hand, has gained recognition for its high-performance similarity search capabilities.
Milvus is rapidly gaining popularity due to its ability to scale indexing and querying operations effectively.
The vector database landscape is constantly evolving, and there may be more specialized databases on the horizon, pushing the boundaries of data analysis and similarity search. For now, we hope this curated list serves as a valuable shortlist for considering vector databases for your project.
However, just getting a vector database alone won’t solve your LLM integration challenges. If you’re looking to build an AI or ChatGPT integration but lack the resources to do so, we’d be happy to help!
Contact us today, and we’ll connect with you straight away to learn more about how we can help you deliver more value with OpenAI, ChatGPT, or any other LLM.
8 min read
Companies using machine learning understand that business growth requires continuous innovation.
Via machine learning, organizations are improving their businesses, both on the consumer level and in terms of business activity too.
To find out more about what machine learning can do, keep reading! You’ll learn all about 14 major companies using machine learning to change business for the better.
What Is Machine Learning?
Machine learning (ML) is a subset of artificial intelligence in which computers use data and algorithms to improve upon themselves.
Artificial intelligence (AI) itself describes any computer system that demonstrates human-like intelligence.
While most machines are set out to do a single task or a set of tasks, AI technology is more flexible.
Through machine learning, digital systems are constantly adapting to their surrounding environment.
Most businesses use artificial intelligence as a means of digital transformation.
By using AI, you can automate a number of tasks without so much as lifting a finger, from tracking lead behavior to sending mass emails at optimal times.
Consumers use AI technology too. And you have probably used AI more than you even realize.
For example, smart applications like Google Assistant and Siri are digital assistants that rely on artificial intelligence and machine learning to respond to user data and complete complex tasks.
In short, machine learning is more than capable of helping businesses and individuals alike meet their objectives.
Related reading: 8 Best Programming Languages for AI Development in 2022
15 Companies Using Machine Learning
Machine learning has been a popular concept in modern application development trends. Companies using machine learning have a variety of applications for this clever technology.
Here are some examples of major companies using machine learning:
Yelp hosts reviews from a large assortment of businesses all over the world.
The website can give locals and tourists recommendations of restaurants, bars, salons, and even dentists in their residing area.
With the use of machine learning, Yelp has fine-tuned image curation to provide users with more accurate photo captions and attributes.
Surely, if you take to reviews to learn whether or not a new spot in town is worth the hype, pictures are an essential part of the decision-making process. And obviously, accuracy is appreciated.
Pinterest is a social media service that’s a bit off-target from the norm. On Pinterest, users share ‘pins’ to help other users discover recipes, style inspiration, DIY projects, and other lifestyle ideas.
In 2015, Pinterest announced the acquisition of Kosei, a company that provides business-to-business (B2B) machine learning capabilities for its clients.
Now, machine learning is a fundamental part of almost everything that happens on Pinterest.
Spam moderation, content discovery, and even ad monetization take place with machine learning at the center.
Facebook is a notorious social media network that you’re likely well-familiar with. But did you know Facebook Messenger has an AI embedded within its infrastructure?
Or rather, businesses create chatbots that depend on the messenger’s internal software for its operations.
For example, you can message Domino’s Pizza for an app to take you through the ordering process.
Similarly, you can book a flight and hotel through Kayak with just a quick, easy chat.
You can even schedule a makeover at your local Sephora’s, all through Facebook Messenger!
Twitter is a social media service where users exchange information through concise, primarily text-based blurbs.
That said, not every tweet is welcome. Depending on who you are, you might find some tweets more relevant and/or entertaining than others.
Luckily, Twitter uses a machine learning algorithm to score tweets based on various metrics.
Then, Twitter curates your feed, making an educated guess about what you would like to see most.
Google is a proud user of neural networks. In humans, neural networks allow the brain to create relationships between large datasets.
Naturally, artificial intelligence can imitate this ability.
Right now, Google still uses classic algorithms for natural language processing (NLP), speech translation, and search ranking, among other things.
But they are deeply invested in researching and refining neural networks to enhance further development. Google dubs this project the DeepMind.
Baidu may not be a major company in the United States, but it is definitely one of the top companies using machine learning.
In fact, Baidu is one of the largest AI and internet companies in the world. It’s based in China.
Like Google, Baidu is also interested in neural networks. Through a project called Deep Voice, they plan to engineer human speech with genuinely human voices.
HubSpot has always put its best foot forward when it comes to investing in emerging technology.
As one of the more comprehensive marketing tools in the industry, machine learning is vital to how HubSpot works.
Marketing automation tools leverage artificial intelligence to optimize business activity all-around.
Predictive lead scoring or automatic record cleaning name only a few of the possibilities.
IBM, or International Business Machines, is one of the oldest technology companies that’s still alive and kicking.
But unlike other old companies, IBM continues to expand its technological resources. New and innovative technologies are regular addendums to the metaphorical IBM grocery list.
And thus, they continue to grow as a business.
One of IBM’s newer technologies is Watson, a machine learning tool that several hospitals and medical centers use to get treatment recommendations for different types of cancers.
But Watson can do more than that. The retail sector also uses Watson to assist shoppers. The hospitality industry uses Watson too. Truly, AI can do it all!
Salesforce and HubSpot compete in the same industry. Like HubSpot, Salesforce gives businesses the tools to scale their marketing efforts.
Much of this happens through the Salesforce CRM, or customer relationship management tool.
Salesforce software uses ML and AI to analyze customer engagement and work with you towards amplifying the customer experience.
Apple needs no introduction. But just in case, you should know that Apple is a multinational company that specializes in computer software and consumer electronics.
This means that not only is Apple behind the iOS that runs on iPhones but the iPhone itself. You can credit Apple with the Mac and its various operating systems as well.
Apple is also behind Siri. Siri is technically an AI machine in the form of a handy digital assistant.
She can send text messages, check your email, and answer random questions, among other tasks.
Although Intel does fall into the category of major companies using machine learning, Intel’s use of ML is unique.
Intel is a chip manufacturer, which sounds vague. But you very well could be using an Intel chip right now to power your computer’s core processor.
It could be the very reason you’re navigating 12 tabs at a time with glee.
That said, Intel has more than one niche. Their Nervana chips, for one, are designed for data center servers and utilize ML for major data processing.
Nervana chips are able to transfer 2.4 terabytes per second with very low latency, and apparently, machine learning is key to this prowess.
Microsoft is the backbone of numerous technologies, your Xbox and favorite word processor being only two examples.
As far as machine learning goes, that mostly has to do with their Maluuba acquisition. Maluuba is known for its impressive deep learning labs for NLP.
In practice, Microsoft might use this acquisition to empower its voice computing and voice search technologies.
So if you ever get annoyed with a few too many accidental Cortana pop-ups on your PC, expect your frustrations to be assuaged very soon.
Amazon is one of the largest retailers in the world.
Most people love Amazon because of its 2-day shipping, which makes immediate gratification an unhealthy but realistic expectation for consumer desires.
That aside, Amazon uses ML for many of its retail-oriented tasks, such as product recommendations, forecasting, data cleansing, and capacity planning.
Can you guess why Netflix is on the list of major companies using machine learning? Think suggestions.
Netflix is a highly-favored streaming service with more films and television shows than you can count readily available at its users’ fingertips.
But if that’s not reason enough to be enthusiastic, you don’t even have to do the work of figuring out what to watch.
That’s because Netflix's primary use of ML technology is to give user suggestions, catered specifically to their unique interests.
Machine learning can be instrumental in boosting productivity in your business or even revamping your latest software product.
Like most newer technologies, it may be a bit difficult to wrap your mind around the concept.
In this case, seeking out professionals to guide you in implementing ML within your organization is not a bad idea.
At Trio, we have expert developers at the ready for consultation and to fulfill any development need you have down the road.
Hire Trio developers today!
5 min read
Facial recognition is exactly what it sounds like. It refers to technology that can identify an individual using only their face.
This can occur via photo or video. But it’s worth noting that the technology is not always accurate, particularly towards people of color.
You’re probably most familiar with facial recognition applications in law enforcement.
Depending on the person, this can be a good or bad thing. Controversies around facial recognition often stem from privacy rights.
Still, it’s worth looking into just what facial recognition is capable of. There are many applications of facial recognition technology. And nowadays, OpenAI developers enable impressive advancements.
This article will explain six application of facial recognition technology:
- Automobile Security
- Access Control
The Growth of Facial Recognition Technology
One of the top tech trends in 2019 has been facial recognition, an intriguing technology that is starting to attract more business from various industries.
Its wide array of potential applications has made it easier for different industry verticals to adopt as the technology has become more mature. Typically associated with immigration and the security sector, today it's winning over healthcare, retail, and marketing many other markets.
Facial recognition software uses a mix of artificial intelligence (AI) and biometric technology to identify human faces through measuring nodal points, the distances between certain facial features. The software analyzes and compares patterns of a person's facial features to provide accurate verification of their identity.
The data from facial recognition has found its most practical use in security. Tech giants like Apple or Google utilize facial recognition in their mobile devices to verify their users’ identity, providing secure logins for devices.
Some other case uses involve government organizations who utilize the technology in places like airports to reduce identity theft, find missing people, and identify criminals.
The growth potential of face recognition technology is astonishing. By 2042, the global facial recognition technology market is projected to generate an estimated $15.4 billion – demonstrating a growth rate of 21.4% since 2016.
How Facial Recognition Technology Works
Biometric facial recognition applications are frequently used in consumer technology nowadays. For example, millions of users take part in the facial recognition capabilities of the iPhone X. The user’s face is identified by 30,000 separate infrared dots and adds an extra layer of security to the traditional identification methods.
The technology behind facial recognition varies from one application to another, but the basic mechanics of it, when used by the government for immigration and security, include four basic steps:
1. An image of your face is captured from a photo or video. To ensure more accurate matching, your face should be facing the camera, though the technology does allow some turns and can even pick out singular faces from crowds.
2. The software reads the geometry of your face. Key factors are the distance between your eyes and the distance from forehead to chin. The software identifies these facial features then creates your facial signature based on the profile they created.
3. Your facial signature is compared to a database of known faces. This data is powered by police databases and government security services.
4. If your facial signature is found to match one flagged in the database, it can be used to investigate and apprehend you.
Why Is Facial Recognition Important?
Facial recognition technology is most helpful to law enforcement officials trying to find criminals. Ironically, this is a controversial topic given the greater focus on privacy in the last 6-8 years.
But when facial recognition has relatively positive outcomes, it’s been known to find suspects in a matter of hours. And of course, when officers find the right guy for the crime, this is usually a good thing.
According to Spolin Law P.C, Facial recognition technology can prevent access to sensitive information. It can also serve as a record of who is accessing that information.
“As criminal defense lawyers at Spolin Law P.C., we use tech like this as evidence to support cases where someone may have been wrongfully accused. As with any type of crime, we often find there are mitigating circumstances that technology can support to help us achieve a fair outcome for all parties involved.”
Similarly, many small businesses have taken to using the same technology in order to empower themselves when faced with theft.
For personal use, you can shave off a few seconds unlocking your phone if you go with facial recognition technology rather than a fingerprint, pin, or password. Although experts have said that facial recognition is less secure than other security methods.
In general, the benefit of facial recognition technology is a sense of security and safety. And this is achieved through an ever-evolving technology.
What Are the Applications of Facial Recognition?
The advantages of security and safety have prompted many industries to implement facial recognition technology into their daily operations. Take a look at how and where this technology can be applied.
Although you probably don’t spend too much time thinking about them, every now and then you’ve probably seen an armored truck cruising around town. These trucks often carry important items, whether that’s intel or cash, and rely on facial recognition technology to prevent theft or even ensure that the driver’s eyes are on the road.
In another capacity, facial recognition technology is sometimes used by ride-sharing apps to confirm that a given passenger is who they say they are. Or alternatively, the same technology can guarantee that the passenger is approaching the right driver.
Outside of cars and smartphones, facial recognition can be used in the home to grant access to certain IoT devices in addition to entry into the home itself. As this technology becomes more and more advanced, people will feel better protected against home invasions and robberies.
Immigration offices exist as an extension to more well-known government segments. Facial recognition technology is used to enforce stricter border control, particularly when it comes to criminals and persons of interest who attempt to cross the border.
Other than federal and local security, facial recognition applications may exist most prominently in the education sector.
A growing number of schools already use cameras that utilize facial recognition software to identify students, staff, unauthorized individuals, and even behavior that could present a threat to safety. This is one of many new tech trends that are transforming education.
For schools using this technology, the main benefit they see is tracking student attendance as well as maintaining the security of their campus. Unfortunately, technology can be very biased and studies have shown evidence for the software to be banned.
Though the United States is behind in regards to using facial recognition for retail other countries like Japan have been doing so for quite some time. For example, vending machines in Japan can recommend drinks for the consumer by using facial recognition technology to approximate a customer’s gender and age.
Lately, it looks as if the USA is catching up. Amazon opened its first Amazon Go store in 2018. There is no check-out and the store depends entirely on sensors to figure out what a customer picks up and buys.
Given this, it might be safe to assume that Amazon has the brainpower to start mapping shopping behaviors in the near future once online shoppers are connected to offline faces.
Applications of facial recognition technology are used in hospitals, especially those working in assisted living. The software serves to keep track of everything that is going on within a hospital, ensuring patients are safe and the premise is secure.
If a patient wanders away from the care-giving facility with no identification, facial recognition can help quickly identify and find them quickly to prevent any harm from coming to them.
Concerns of Facial Recognition Technology
Facial recognition technology dates back to the 1960s. It has often drawn a large amount of criticism regarding the legality and ethics of its use.
This technology allows others to control the personal information of individuals and determine how it’s used. From this perspective, facial recognition may seem plainly immoral in practice.
Ownership of Data
While nobody can take away your physical face, digital images are another story. You can give up your right to ownership to your face when you sign a term of service agreement on a social network. Signing away the rights to your likeness allows images of you to be collected as data and sold.
As precise as facial recognition technology is, it can’t guarantee a 100% success rate. The possibility of false-positive results can lead to mistaken identities in crimes.
As mentioned, these inaccuracies harm people of color disproportionately. When people are falsely accused of crimes, the basic principles of law and order are put at risk.
When the government has the power to enter the private lives of its constituents, problems arise. Facial recognition begs the question of whether people should be entitled to privacy outside their homes.
For public safety and security purposes, facial recognition software has a lot of potential to stop crimes and control immigration/ But without proper regulation and oversight, there is potential for it to be misused. The debate surrounding this is constant and will progress as technology develops further.
While facial recognition is finding its way into new markets besides the government, the basic principles of the technology are the same and still pose the same risk to individual privacy.
Which Companies Are Using Facial Recognition?
Since Amazon’s consumer base is largely online, they may be in unfamiliar territory where facial recognition technology is concerned. But other companies are no stranger to this phenomenon. Here are some examples of companies using facial recognition.
The rumor is that Walmart is developing facial recognition technology that can determine a shopper’s mood. If a shopper is dissatisfied, Walmart hopes to respond to the issue accordingly and improve their customer service overall.
McDonald’s uses facial recognition in a similar way but the subject of the technology is different. In Japan, for instance, the technology is used to make sure that servers are maintaining a happy exterior.
Recently, ExxonMobile launched DriverDash. The app optimizes payments for fuel by using facial recognition to authorize transactions for drivers.
The beauty industry can certainly do some damage with facial recognition technology and they haven’t neglected to take the bait. At Covergirl, clients can choose a matching shade of foundation thanks to facial recognition technology.
As technology and innovation progress linearly, more markets will begin to open for this technology. It will be interesting to watch how it continues to disrupt various industry verticals.
Corporations and governments alike will continue to invest in these technologies. And here at Trio, we have already specialized in providing the best OpenAI developers to assist you with ethics and efficiency.
6 min read