
HubSpot CMS: The Complete Guide to Building and Managing Your Website in 2023
Just about every business needs a website. There’s really no way around it. Put yourself in the shoes of one of your customers and imagine how they might discover your brand these days.
There’s a buyer’s journey that takes place for each and every service or product provided by businesses. Adding an item to a cart and making a purchase – in a figurative sense – is simply the end of this journey.
Buyers have to be met with a series of logical and emotional appeals so they can ensure that whatever you’re offering can fulfill their needs. Your content management system (CMS) is one way to guide the user experience through these appeals.
Although WordPress powers much of the web, HubSpot powers the highest traffic sites, and these are the metrics you want to pay attention to. HubSpot CMS can take you above and beyond when it comes to marketing your content.
If you’ve reached the same conclusion, then your next step is learning how to build and manage your HubSpot CMS. Well, you’ve come to the right place. The following guide will give you a comprehensive overview of how to use HubSpot CMS to the best of its abilities. Stay tuned!
What Is HubSpot CMS?
A CMS is a system for creating, managing and hosting content online. HubSpot has always specialized in growth when it comes to business and marketing, but it was only this year that loyal users and newcomers alike were introduced to the HubSpot CMS, alternatively called CMS Hub, at the Professional and Enterprise level.
HubSpot CMS is the proposed solution to other CMS software that admittedly gets the job done but with heavier maintenance and more hoops to jump through. Speed, security, and scalability are some of the main advantages of the HubSpot CMS.
A traditional CMS can provide a base for publishing tools, user management, themes, media management, compliance, and basic optimization.
CMS Hub does the same but amps up every process by integrating it with HubSpot’s customer-relationship management (CRM) tool to re-imagine the buyer’s journey. This re-imagining is not only concerned with content management but with marketing, sales, and customer service as well.
Your customers will be able to access your content on an aesthetically pleasing and easily navigable website. You’ll be able to target them directly for marketing purposes and they’ll have multiple channels from which they can get in touch with you.
Website management, increasing web traffic, updating your website, is easier than ever thanks to HubSpot CMS.
What Can You Do with HubSpot CMS?

According to a senior developer at Trio, one of the main reasons companies build websites using HubSpot’s CMS is “to empower their marketing teams to work on [their] site without having a developer”.
With Trio, businesses can hire developers that will give them the tools necessary to get everything they need and have autonomy over their own success.
While it’s clear that HubSpot CMS promises results, if you care about the details, then this claim needs to be supported by hard facts. Take this opportunity to learn a bit more about the specific features HubSpot CMS can offer.
Create a Website
Before you get down to business, you’ll probably want to make sure you have a website up and running in the first place. This should be the very first step in any HubSpot endeavor. HubSpot developers can use the HubSpot CMS CLI and Node.js to configure local development tools.
Marketers will find that CMS Hub is a flexible space to create pages and publish content, largely due to its simple drag-and-drop features. Templates and modules, which are integral to building a unique website, can also be employed. And developers can create custom themes using CSS files and the aforementioned templates and modules. ‘
HubSpot CMS gives you the best of front-end development, but you won’t have to start from scratch. This means marketers, developers, and your business can focus on attracting customers rather than building from the bottom up.
Run A/B Tests On Your Pages
HubSpot doesn’t fall exactly into the realm of software development but developers can be a helpful and sometimes necessary resource to your website development. Similarly, testing – a well-maintained practice for making bug-free, quality software – will hold the same effect for ensuring your HubSpot website is up to standard.
One notable feature, in particular, is A/B testing. This means you can run multiple variants of a web page against each other and present them to web visitors. This also applies to language variants.
Create Dynamic Content
HubDB, HubSpot’s clever name for its relational database represented in a table much like a spreadsheet, provides the vessel for dynamic content. Like any database, this allows for the storage of data which can drive how and what content is delivered.
You can query data via the HubDB API or use HubSpot’s HubL markup tags. This is another area where developers will come in handy.
Create Membership Sites
Personalized content is at the core of a successful marketing strategy. This is the essence of a buyer’s journey. CMS Hub Enterprise permits user membership where you can create content tailored to each site visitor.
Market segmentation likely plays a big part in how you target customers. Memberships make that targeting all the more worthwhile. You can even create business-specific pages like ‘My Events’ so users can access information about their previous activities.
Why Should You Use HubSpot CMS?
Unlike other CMS software, the HubSpot CMS works alongside its CRM to recognize and prioritize marketing, sales, and service needs altogether. This is why HubSpot is often touted as an all-in-one inbound marketing software.
But that doesn’t mean it’s fool-proof. Every great technology is worth proper analysis, and you deserve to know about the disadvantages just as much as the advantages of the HubSpot CMS.
Advantages of HubSpot CMS
Many of the advantages of CMS Hub affirm the fact that the HubSpot CMS has more than one angle for content management. It aims to make things easier for business managers that don’t only need software for hosting and publishing content, but for marketing as well.

- Combined Publishing
Popular CMS alternatives like WordPress often need additional software or plugins to post or communicate on different channels. In HubSpot, you can build campaigns and publish content through social media, email, and your blog all from your CMS.
Ultimately, the benefit is a simplified marketing tech stack that will mentally and literally make things easier to manage in the long run.
- Responsive Design
HubSpot’s design manager is one of the main reasons developers will take a liking to the CMS. The drag-and-drop tool is the most revered of the bunch, but you can also use the design manager to customize the way your page looks on a mobile device.
- Smart Content
For many, smart content is one of HubSpot’s most appealing features. With smart content, you can create smart call-to-actions (CTAs) and smart forms. In other words, you can personalize your content as far as what CTAs appear for specific customers or what information customers must fill out on forms.
Likewise, global custom modules give you the option to add smart content to your website pages, landing pages, and emails. This content relies on smart rules with criteria types including country, device type, referral source, preferred language, contact list membership, and lifecycle stage.
Of course, personalization is at the root of targeted advertising so the benefit here should be obvious. You can attract and engage customers based on prior familiarity.
- Google-Friendly
HubSpot CMS has support for Google Accelerated Mobile Pages (AMP). By utilizing special markup language on your pages, Google will load these pages extremely fast ranking them higher than non-AMP pages in its search engine.
Enabling AMP on your blog or on specific blog posts takes only a minute or two, and you won’t have to mark up your pages manually.
- Security Measures
A Secure Sockets Layer (SSL) is one of the measures for maintaining HubSpot’s security. An SSL is a protocol for establishing encrypted links. Usually, this is quite a pain to set up but you can get an SSL encryption with little to no effort in HubSpot.
HubSpot is also closed-source which some think makes it less vulnerable to attacks from hackers.
Disadvantages of HubSpot CMS
Don’t be fooled. CMS Hub does have some limitations. And it’s important to be cognizant of those limitations as you choose what CMS will bring your business the most growth.
- Limited Themes
The theme library of HubSpot CMS is lacking. Even WordPress beats HubSpot in this regard. A good idea is to develop your own theme from scratch; that’s why HubSpot developers can be a good asset.
- Learning Curve
HubL is HubSpot’s template language. It is unique to HubSpot and you can’t avoid learning it. Or at least, your developers will need to be familiar with the syntax.
You’ll also need to be familiar with a few other things like the design manager, content staging, custom modules, and whatever else might spring up. All this learning may very well be worthwhile, but it will take time.
- Weak Recovery
While you can back-up and recover content from your CMS, that doesn’t include everything that comes with it like the page data, templates, stylesheets, files, etc. This can be a disappointment if you want to restore your CMS to a certain point-in-time where everything worked in unison.
How To Create a HubSpot Website
Believe it or not, creating a HubSpot website is the easy part. Ensuring it performs well, attracts, engages, and delights customers to keep coming back for more, is the hard part.

1. Plan & Strategize
The scientific process holds true to this day. Identifying the problem is always the first step. Knowing what you’re trying to fix is how you start figuring out your goals and planning how to meet them.
Take some time to create a content strategy that aligns with our business objectives. A content strategy should revolve around your audience and your brand. Think intentionally about the role search engine optimization (SEO) will have in your content. Hopefully, it’s a big one.
2. Create Metrics
Based on the goals you plan to achieve, you’ll want to get a better idea of what type of metrics you need to measure to track progress. This will look like traffic, leads, reach, click-throughs, and much more.
3. Pick a Template
HubSpot has many templates. You can choose from the abundance but if not, you can also create your own template. Keeping your website pleasing to the eye should be of primary importance to sustaining the integrity of your business.
Building a website is about building brand awareness. But your brand must be unique. Use HubSpot CMS to create an original and aesthetic website for your content.
4. Add Content
This is probably the most important part. HubSpot CMS is, after all, a content management system. It’s a bit difficult to get specific here because the type of content you produce depends entirely on your industry.
Something else to consider is how your writing will come across in terms of diction, tone, style, and other literary elements that might affect how readers interpret your content.
Some blogs aim to be straight up salesy. Others are a hub of expert knowledge through a professional tone. And a good amount of blogs use informality to relate to readers but still get their point across.
5. Integrate the CRM
Most if not all of HubSpot’s premier advantages are brought about through its CRM. Though you have the option to integrate the HubSpot CMS with other CRM software like Salesforce or Marketo, most HubSpot connoisseurs will contest that you can get the best of both worlds right at home with HubSpot.
Whichever way, CRMs are an excellent way to know what’s going on in the sales and marketing world of your business. Needless to say, it’s a necessity if you want growth for your business.
6. Refine & Test
HubSpot has a content staging area for testing your website before it even goes live. Ideally, you want everything to be functional. What’s more, once you start publishing, you’ll have a sense of what works and what doesn’t as far as your website’s performance is concerned. Adjust accordingly.
How To Migrate Content From Another CMS To HubSpot
HubSpot is getting more and more popular by the day. Still, there are quite a few stragglers who want to enjoy the benefits of HubSpot CMS but don’t know how to migrate their content.
The process is complicated. There are multiple things to keep in check such as:
- maintaining URL structures on websites
- redirecting URLs to new sites
- keeping pages uniform and their descriptions matching
- keeping the same HTML markups like alt text and header types
- implementing domain forwarding
In contrast, the actual migration process is fairly simple. Leastways, it looks like that on paper. Here’s a breakdown:
- Set up a HubSpot template for your website whether you choose from the premade ones available or hire a developer to make a custom one.
- Export data from your existing CMS into an XML file. This document should include all the metadata of your content including the title, post, URL, author, data, tags, categories, meta description, featured image, and comments
- Finally, import your blog posts to your HubSpot CMS.
Despite the migration process being comprised of only three steps, there is some heavy lifting that needs to be done in each step. More often than not, businesses employ developers to handle this part and mitigate any risk.
HubSpot CMS Alternatives
Just so you know, HubSpot isn’t your only choice. If for some reason, HubSpot doesn’t excite you, there are more CMS platforms to go around. These are some popular contenders along with HubSpot CMS that are taking over the market.
WordPress
WordPress powers at least a third of the web. This stat has been flaunted just about everywhere as a testament to its powerful nature. So what exactly can WordPress do?
Like HubSpot, WordPress is a CMS that can be used as a blog, e-commerce website, business website, event website or anything else you might like. You should note that WordPress does not have a CRM attached so it doesn’t have the same marketing features as HubSpot.
Many WordPress features are not built-in but can be garnered with approximately 58,000 plugins – which can be credited to WordPress’s dedicated contributors. As WordPress is open-source, there’s a lot of room for modification whether that’s a plugin, theme, or something else to help you refine your website.
Joomla!
Joomla! isn’t as popular as WordPress but it can do the same things for your business. Plus it’s free and open-source! Based on PHP and MySQL, the learning curve for Joomla! is said to be small.
The Joomla! Framework is available for developers to use the CMS in a more advanced way. With it, developers can build communication tools, business directories, data reporting tools, application bridges, product catalogs, etc.
One of the notable features of Joomla! is more flexibility for different content types and themes in addition to better user management.
Drupal
Drupal is a CMS platform that boasts speed, scalability, and innovation. Though Drupal takes up less space on the web than its counterparts, it is associated with popular websites like NBCUniversal and Weather.com.
Drupal is considered to be more extensible than other CMS software and to that end, more complex. The trade-off is truly scalable web content management. Commerce is common usage for Drupal too.
How Much Does HubSpot CMS Cost?
All good things come at a price. But if it helps grow your business, then it’s an investment, not a cost. Still, you might want to know the details of your investment.
Professional
At the Professional tier, HubSpot CMS costs $300 a month with a 10% discount if you decide to pay upfront for the year. With this investment, you get the following:
Web Page Optimization
- a drag-and-drop editor
- website themes (which you can customize through HubSpot CLI)
- multi-language content creation and testing (where different languages can be tested as variations)
- dynamic content with HubDB (a relational data store)
Lead Generation & Organic Traffic Inflation
- SEO recommendations
- Live chatbots
- Smart content and sales reporting (about your website’s performance)
- Contact attribution report builder (to gain insight on what’s performing well)
Website Security
- a content delivery network (CDN) (for minimizing delays)
- high availability (equivalent to 99.99% network uptime)
- standard Security Sockets Layer (SSL) certificate (to secure and encrypt your website)
Enterprise
HubSpot CMS costs $900 a month or $10,800 a year at the Enterprise tier. Expect what you get from the Professional tier and then some, including:
Enhanced User Experiences
- custom objects
- serverless functions (which will speed up load times)
- reverse proxy support (to increase security and reliability on the network)
- memberships (giving website visitors specialized access to certain features)
Increased Security Protocols
- partitioning (which serves as a type of access control)
- hierarchical teams (to help organize your administrators)
- activity logging
- custom CDN configuration (for security purposes)
- code alerts (to examine changes)
- single sign-on
Brand Expansion
- an additional brand domain (with unlimited subdomains)
- adaptive testing (where you can see how small changes affect performance)
- multiple currencies
How To Hire a HubSpot Developer
You’ve probably noticed a few ways in which a developer can be useful to you in using the HubSpot CMS. They can develop apps with HubSpot’s APIs, create a theme, migrate your website, and really do anything else that comes to mind when software development is on the table. There’s no doubt about it: HubSpot developers are a good idea.
That said if you don’t have experience in HubSpot or technical experience in general, finding a developer can be a difficult task. Anybody can list off skills on a piece of paper, but whether they can actually do the work and perform up to standard requires further evaluation.
Hiring developers is an important but exhaustive process. But if you need some help, Trio is here. There’s a useful guide available just for your pleasure!
How Much Is a HubSpot Developer?
According to recent Glassdoor reports, the average HubSpot developer makes $117,086 annually. Overall, salaries for HubSpot developers can range between $88,000 and $150,000.
Naturally, outsourcing your development needs is one way to lower costs and mitigate risk. This has been a popular way of meeting project goals in the past few years. And Trio is proud to support this method.
Hire a HubSpot Developer with Trio
Developers at Trio are well-versed in HubSpot technology. Integrating your CRM or migrating your website to HubSpot are a few examples of how Trio can help you.
Trio HubSpot developers are web developers trained to make custom websites and templates toward customer satisfaction. They’ve also thoroughly familiarized themselves with APIs and that of third parties.
At Trio, our HubSpot developers have your back. We want to make HubSpot work for you. Not through trial and error, but with heavily trained and vetted developers who are right at your fingertips. Hire a HubSpot developer with Trio to start developing now.
Frequently Asked Questions
What is HubSpot CMS?
HubSpot CMS is the proposed solution to other CMS software that admittedly gets the job done but with heavier maintenance and more hoops to jump through. Speed, security, and scalability are some of the main advantages of the HubSpot CMS.
What can I do with HubSpot CMS?
According to a senior developer at Trio, one of the main reasons companies build websites using HubSpot’s CMS is “to empower their marketing teams to work on [their] site without having a developer”.
Why should I use HubSpot CMS?
Unlike other CMS software, the HubSpot CMS works alongside its CRM to recognize and prioritize marketing, sales, and service needs altogether. This is why HubSpot is often touted as an all-in-one inbound marketing software.
How much does HubSpot CMS cost?
At the Professional tier, HubSpot CMS costs $300 a month. HubSpot CMS costs $900 a month or $10,800 a year at the Enterprise tier.
How much is a HubSpot developer?
Overall, salaries for HubSpot developers can range between $88,000 and $150,000.

Cordenne Brewster
Cordenne Brewster is a tech enthusiast whose ardor is best expressed through the written word. With contributions ranging from software development to scaling, Cordenne provides insights to keep the curious and inquisitive informed, well-read, and on-trend.
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C is a general-purpose programming language, meaning it can be used for a wide variety of purposes from building operating systems to computer applications. The language also supports a number of features and paradigms including structured programming, lexical variable scope, and recursion.
Structured programming is a programming paradigm that favors one, singular structure per program. In this way, code executes instruction by instruction chronologically.
With structured programming, alternatively called modular programming, code is readable and there is leeway for reusable components, which most developers find helpful.
Lexical scoping refers to the semantic scope of variable names in a function or program. In other words, lexical variable scope answers the questions of whether a given variable has meaning outside of the function it is written in – and this is determined by the surrounding code.
In recursive programming, functions have the ability to call on themselves, whether directly or indirectly. The utility of this feature is to break up a problem into smaller problems. Specifically, coders can use a previously established value to compute a new one.
The C programming language uses a static type system as well. Within the context of programming languages, static type systems involve static type checking where the language checks your code before it is even compiled.
The main advantage of static typing is early error detection. This can help to reduce the time spent debugging later on.
As far as background, C was developed by Dennis Ritchie in 1972. Its initial purpose was to write operating systems. Low-level access to memory, the use of simple keywords, and a clean syntax makes C easy to use for such a task.
Overall, C is one of the optimal programming languages when it comes to systems programming.
Systems programming is programming where developers build integral software systems that other applications rely on. These systems include firmware, operating systems, and development environments.
C flourishes in this undertaking because it is a middle-level language. Low-level languages like assembly language talk to computers in the most direct format that you can imagine. The downside of this is that humans struggle to keep up with the conversation.
This is why there are high-level languages. High-level languages abstract machine code to where human developers can talk to computers on their own terms. Most coders have found this to be the most efficient way of writing programs.
However, C is a combination of both. It is a middle-level language and as such developers can use it for low-level programming like building kernels and drivers as well as high-level programming like developing software applications.
What Is a C developer?
C developers are closely familiar with the fundamentals of systems programming. They develop code that integrates into base computer systems. Embedded systems, operating systems, and kernel modules all rely on systems programmers like C developers.
C++ is nearly a superset of C. Save a few minor details, the two languages are very similar. Expert C developers may learn C++ as well to increase their effectiveness.
Other languages in the repertoire of C developers might be higher-level languages and frameworks that work well with C like Java, Node.js, and Python.
As systems programmers, C developers have strong problem-solving skills and use structural programming to write clean, reusable code.
Why Use C?
The first and foremost justification for using C would be if you wanted to build an operating system. After all, in the 1970s, C was the vessel in which UNIX was re-designed. But despite the goal-oriented origins of the C language, various elements of its development make it a fitting language to use for an array of needs.
Middle-level
There are only a handful of middle-level languages. And if you were to pick them out, you’d probably come up with Java and C++ in addition to C, and there’s even some dissent there.
Either way, the general consensus is that C is a middle-level language. Because of this, C is one of the best languages for building both systems and applications. Therefore its usage is by definition flexible.
Structured
As a programming paradigm, structured programming allows developers to make complex programs by compartmentalizing their codes into simpler structures via task-oriented functions. Some examples of structural programming in action are if-else statements and for-loops.
Though many languages make use of this type of programming, C may very well be the oldest structural programming language that still maintains its popularity. This is because C is reliable.
Portable
Portability describes how compatible certain computer programming languages are in diverse environments. In the case of C, the language plays a major part in Windows, UNIX, and Linux operating systems, demonstrating its portable nature.
General
C is general-purpose. In effect, no matter what you want to develop, C is there for you – for games, graphics, applications, and more.
Advantages of Using C
C is equipped with a number of supportive features to develop keeping high-level functionality in mind. As the intent of C was to develop operating systems, its features must be fully comprehensive and performant.
Case-Sensitive
C is case sensitive. Lowercase and uppercase letters are differentiated. This can make certain elements of coding far less confusing and more direct. It’s also easier to parse through case-sensitive code.
Dynamic Library
The library C offers is rich with built-in features and is furnished with dynamic memory allocation. What’s more, C has much less library functions than other languages but just as many functions, simplifying their deployment.
Keyword Simplicity
In computer programming, keywords are the smallest building blocks of programming that work as gateways to writing complex code.
Keywords like if, else, and return may be familiar to you. The C language only has 32 keywords, overall only a small number to remember and eventually master.
Embedded Usage
C is the go-to language for developing embedded systems, Embedded systems contain hardware and/or software designed for specific functions. Digital cameras and robots are good examples of embedded systems.
Developers use C for embedded systems because it is flexible. The high-level abstraction of C combined with its low-level alliances make it a great language for this sort of development.
Companies That Use C
- IBM
- Nokia
- Samsung
- VMWare
- Huawei
- Microsoft Windows
Reasons to Hire a C Developer
It’s fairly common for businesses to go the mobile app route in contemporary software development. They’ll cross out a couple of months on their calendar, get a grasp of Java or Swift – for Android or Apple respectively – and be on their way.
App development is an accomplishment no matter how you do it. But when things become commonplace and you follow the lead of your competitors, it becomes difficult for your business to stand out.
If you wish to stay competitive, your business needs to be challenged. Rather than putting an app on the app store, why not develop an entire software.
Adobe, most Google applications, and the entire Linux operating system was built with C. These are software systems that have topped the technology sector and have garnered worldwide familiarity and usage.
Most popular C programs aren’t simply apps, they’re relevant components of daily work and life for millions of users. Depending on the developers you hire, you’ll have the resources you need to do the same.
It starts with a good idea, and the right developers to manifest it. Hire a C developer.
Hire a C Developer
C is well over 30 years old. With languages being built every other fortnight, it’s hard to keep up with the competition. But somehow C has managed all the while.
Of course, old age does come with consequences. The market favors young people who favor young languages. This doesn’t make C less trustworthy or useful, but it is a little tougher to find the professionals you’ll need to program in C.
Trust the process, trust your research. Trio also has resources to help you. Take a look.
How do you hire a C developer?
For those who wish to take the high road and hire C developers on your own, we’re still here to help.
Hiring a developer on your own is a very focused and hands-on process that requires considerable knowledge about software development in general.
The last thing you want to do is trust your hiring process to someone with no technical ability. If you are a non-technical manager looking to learn a thing or two, we have a great resource here for you to learn more about the hiring process in detail.
Otherwise, we’d recommend you contact Trio for consulting and developer allocation.
What should you look for in a C developer?
C developers at a high-level should demonstrate the following skills:
- Proficiency in C and preferably in C++ as well
- Knowledge of high-level languages that are often integrated with C such as Java, Python, Go, or Node.js
- Abstract critical thinking and problem-solving aptitude
- Ability to write and implement algorithms and data structures
How much do developers cost in the U.S.?
ZipRecruiter data reports that the average yearly salary of a C developer is $117,673 On the higher end, C developers can make as much as $155,500 per year. But C developers can also make as little as $67,500 annually.

How much do developers cost in South America?
Due to economic differences between the United States and South America as a whole, the cost of offshoring software development is significantly lower than hiring full-time with U.S talent. For Senior C Developers in South America, the average salary is currently around $100,000 whereas a mid-level developer costs around $76,000.
How much do developers cost in Ukraine / Eastern Europe?
Eastern Europe shares very similar rates to South America, again due to the economic differences. When looking at salaries in Eastern Europe, data shows that a Senior C Developer costs around $100,000 on average.
Hourly Rates for Developers
Another way to look at developer costs is through hourly rates. While salaries are good to understand for hiring developers for full-time and long-term, you might just need a developer for a period of 3-6 months or 6-12 months. In these types of situations, it’s best to calculate your costs based on the hourly rates of a developer.
Below is a table that lists the various hourly rates of developers in different locations based on their job title.

Why Hire a C Developer?
Trio C developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill. We then take their talents and sharpen them even further.
Another benefit of hiring a Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment.
By working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
To learn more, tell us about your project and we’ll get you started.
C Resources

Introduction
Are you feeling overwhelmed by the prospect of hiring a Flutter Developer? Perhaps this particular technology is not your area of expertise and are you are unsure how to structure your hiring process. Fear not, as we are here to help you navigate this process and find a skilled Software Engineer who can add value to your business.
By leveraging our expertise in hiring high-level developers, we can help you evaluate technical talent and strengthening your engineering team. With our guidance and support, you can confidently conduct a hiring process with Flutter Developers and enhance the performance of your Engineering Team.
We would like to thank you for taking the time to visit us today. We hope that you will find the information provided to be both helpful and informative. Please stay with us and read on as we share some valuable tips that we believe you will find useful in your daily life.
What’s a Flutter Developer?
A Flutter developer is a software engineer who has proficiency with the Flutter framework to develop mobile, web, and desktop applications. By association, Flutter developers have fluency in writing code using the Dart programming language and are therefore Dart developers as well.
Flutter developers can be web or mobile app developers. As such, they may have prior experience and expertise in other frameworks and languages like JavaScript or Ionic. Some Flutter developers may only be familiar with Flutter.
The Flutter framework is intentionally and wholeheartedly tied to UI design. Widgets are one of its defining characteristics. They must have comparable skill in optimizing graphical interactions for the user.
The role of this type of developer is crucial in the software development industry. The responsibilities of a Flutter developer may vary depending on the project requirements, but some common tasks include:
- Developing and maintaining applications;
- Developing and implementing custom widgets and UI components;
- Integrating third-party libraries and APIs;
- Ensuring the application's performance, quality, and responsiveness;
- Collaborating with cross-functional teams, including designers, product managers, and other developers;
- Participating in the development process from design to deployment and maintenance.
- Working with cross-platform frameworks.
- Debug and test Flutter code, using tools such as the Flutter DevTools, unit testing, and integration testing.
- Use version control tools such as Git, SVN, or Mercurial to manage their codebase.
What you can build using Flutter
Flutter is a versatile and powerful framework for building mobile applications for Android, iOS, and other platforms. With Flutter, developers can build a wide range of applications, including but not limited to:
- Social media applications: Flutter is a versatile platform for building social media apps that can include a range of features, such as instant messaging, push notifications, and media sharing capabilities.
- Business applications: Flutter is a great option for creating business apps that require robust functionality, such as CRM, inventory management, and project management tools.
- E-commerce applications: Flutter is a great option for creating e-commerce apps that offer features such as a product catalog, shopping cart, payment gateway integration, and more.
- Educational applications: Flutter enables developers to create educational applications such as e-learning platforms, online courses, and interactive learning tools, all while providing a user-friendly experience.
- Gaming applications: Flutter is also capable of building games with 2D and 3D graphics, animations, sound effects, and other exciting features.
In general, Flutter offers developers the versatility and features to create a variety of mobile apps for various industries and purposes.
Companies that use Flutter
- The New York Times
- Square
- eBay
- BMW
- Alibaba
Which are the soft skills a Flutter Developer should have?
As you need to hire a Developer who can perfectly unfold within your team and company taking into account just technical skills would not be enough, and this is when soft skills play a big role. So now let’s dive into some basic soft skills good developers should have.
Some essential soft skills for a Flutter Developer should include:
- Communication: Being able to communicate effectively, especially in remote and asynchronous environments, is a real necessity for any professional nowadays. Communication skills are always in high demand, whether it's through describing ideas, discussing approaches, giving presentations, providing status updates, giving feedback, asking questions, or voicing concerns. The ability to communicate ideas clearly and to understand communicated ideas is of critical importance to ensure a well-aligned, agile team.
- Team Work: Individuals should demonstrate adaptability to various projects and environments. However, it is extremely important for them to value working within a team that allows for easy navigation, knowledge sharing, idea contribution, and learning from other team members. They should also be able to provide and receive feedback, pass on information, ask questions, and offer help when needed.
- Collaboration: Every project involves multiple people, and team members must be able to work with one another effectively. Collaboration is the combination of all of the above qualities in order to effect positive change and move the project and company forward.
- Adaptability: The ability to adapt to new circumstances, situations, scenarios, and environments is vital for professionals to cope with changes, challenges, fast-paced environments, uncertainty, and lack of predictability. It enables them to be more creative and resilient, providing solutions and new strategies whenever any shifts occur.
Hiring Process for a Flutter Developer
To hire technical talent who is the best fit for your company and project, you should ensure that your hiring process is aligned with your needs. This will provide you with useful and valuable information to help you make an informed decision before extending an offer letter to a developer.
We have listed below some steps that can be implemented in your hiring process to help you ace it and bring on board the right developer for your business.
Main Steps in the Hiring Process
Job Description
A great process starts with a well-written job description. It should contain important information, such as a brief description of the company and project, the main responsibilities of the professional, the seniority needed for the role, technical requirements, desired soft skills, salary, and perks.
An appealing and accurate job description can better attract targeted candidates, providing you with a more qualified list of applicants. It's important to remember that you don't want to get attention of all software engineers available in the market, but rather the ones that are aligned with your company's culture and the specific role.
Sourcing
Unlike other fields, the technical industry has its own unique challenges when it comes to attracting candidates. Simply posting job openings on job boards may not be sufficient to generate a substantial pool of qualified applicants. Therefore, it is important to proactively source candidates from a variety of channels, rather than solely relying on applicants to respond to job postings. Some of the sources that tech recruiters use to find candidates include GitHub, GitLab, LinkedIn, Telegram, Discord servers, and consultancy companies.
To use some of the aforementioned platforms, your team should know how to apply Boolean search to filter only candidates that align with your vacancy.
Screening
After gathering a sufficient number of applicants, you will begin screening candidates to determine their suitability for the position. During this part of the process, you may review resumes, portfolios, cover letters, and repositories to ensure that you only got to candidates who meet the minimum requirements for the role.
Among the relevant skillset for the vacancy, recruiters and hiring managers typically look for experiences, seniority, certifications, fluency in some specific language, educational background, certain projects or business, main technologies used, location and candidates’ salary expectations.
Screening can be done manually, through a specific platform or an Applicant Tracking System (ATS). Choosing the best option for your needs will depend on the company's budget. A robust ATS with integrations with other tools and the ability to filter candidates by their expertise is ideal because it saves a lot of time and resources.
Interview
This is one of the most important steps of the hiring process for developers. It’ll allow you to fully understand if the talent is really aligned to the company and project. A good interview can extract valuable information from candidates that will make it possible for you to decide whether they will continue in the process or not. For that, it’s essential to have good questions to gather answers regarding technical and soft skills.
During an interview, you can ask various types of questions, such as behavioral, situational, competency-based, fact-based, skill-based, and technical questions, among others.
It’s also important that you present the company to the candidate, letting them know more about your culture, working environment, way of working and anything else that defines your company.
Technical Validation
After making sure the developers align to the skillset the role requires, you will need to check their technical abilities to ensure it meets the project’s expectations. Knowing exactly what’s the technical level that the candidates should have can help you design the type of technical validation that best adapts to your needs.
To technically validate candidates you can use technical interviews, technical tests/assessments, pair programming, project executions, live coding, work portfolio/GitHub reviews and team interviews, among others.
If you don't feel prepared to conduct technical interviews with developers because you're unsure of what questions to ask or how to evaluate their answers, you can try Genie, Trio's AI-powered interview question generator.
Hire a Flutter Developer with Trio
Trio Flutter developers are pre-vetted, interviewed, and then trained further to become true software professionals, capable of adapting to situations that are both within and outside of the scope of their general expertise.
At Trio, we hold our developers to a higher standard. Much like how elite special forces units recruit only the best from main branches of the military, we recruit developers who either show amazing potential or demonstrate exceptional skill.
We offer flexibility in terms of project requirements and team size adjusting it according to the project's needs. This allows our partners to scale up their project requirements as needed.
Moreover, we are committed to delivering high-quality apps within a reasonable time frame, with a proven track record of delivering projects on time and within budget without compromising on quality. A Trio developer is that you won’t incur the costs of hiring, which can add up to be around 30% of a developer’s salary on average, as well as overhead costs associated with full-time employment. All in all, by working with Trio, you can enjoy a highly experienced full-time developer for a fraction of the cost, along with the added project management assistance.
Last but not least, we value excellent communication and support throughout the project's life cycle. This ensures that our partners’ requirements are understood, and the project is delivered as per their expectations.
How much do flutter developers cost?
The cost of hiring a Flutter Developer can vary depending on the size of the company, their budget and also the seniority of the role. It is advisable to ask candidates about their salary expectations and compare them to your own budget. This helps to avoid putting candidates through the entire hiring process only to find out you cannot meet their expectations. It is important to be transparent throughout the hiring process.
It is also essential to consider that the cost of hiring software engineers in Latin America is significantly lower compared to American or Canadian professionals.
While hiring developers in Ukraine or Eastern Europe may also yield cost savings, the time zone difference may present challenges depending on the team's availability for collaboration. In such cases, hiring developers from Latin America proves to be a viable alternative as they can readily adapt to the Eastern or Pacific Time Zone.
At Glassdoor you can run some searches about the paid salary for Flutter Developers accordingly to their region.
We hope this guide can assist you in structuring your hiring process. However, keep in mind that you do not have to do it alone, as Trio is here to add value to your business by providing vetted and experienced talent that can easily meet your requirements and navigate across various business and project types. Additionally, Trio simplifies the hiring process by providing valuable insights into candidates' salary expectations, allowing you to make informed decisions about who to hire. Overall, if you require a senior Flutter developer, Trio is an excellent resource to consider.

Structured one-on-one meetings are like following a recipe, they provide managers with the opportunity to connect with your team members, understand their goals and challenges, provide feedback and guidance, and ensure all the necessary ingredients are in place so that everyone is aligned and working towards a common goal. In this guide, we'll explore some best practices for engineering managers hosting one-on-ones with team members.
7 benefits of one-on-one meetings
You can use one-on-one meetings for a variety of reasons, including:
Connecting with team members
Creating a supportive space for discussion can foster a team culture of open communication and feedback. One-on-ones provide managers an opportunity to get to know team members as a person and teammates.
Helping employees achieve their goals
Identifying goals and action items for your employees is an important part of supporting their growth and development. Here are some steps to help you identify goals and action items for your team members:
- Discuss aspirations: Ask about career aspirations and what your employees would like to achieve in their role. This can help identify areas where they are motivated to develop their experience.
- Identify areas for improvement: Review performance and identify areas where employees can improve their skills or knowledge. This can include technical, soft, or management skills.
- Establish accountability: Determine who will be responsible for each action item and set deadlines for completion. This can help ensure that progress is being made and that goals are being achieved.
- Set SMART goals: Work with your employee to set SMART (specific, measurable, achievable, relevant, and time-bound) goals that align with their aspirations and areas for improvement. These goals should be challenging yet achievable and provide a clear direction for their development.
- Create action items: Identify specific actions individuals can take to achieve their goals. These should be practical, realistic, and aligned with the employee’s skills. Some examples include:
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Attending a training course or workshop
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Shadowing a senior team member on a project to gain more experience and exposure to new skills and techniques.
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Setting up regular 1:1 meetings with a mentor or coach to receive feedback
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Taking on a leadership role in a project
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Collaborating with another team on a project to gain experience in cross-functional team dynamics.
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Writing a technical blog post
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Contributing to an open-source project
Sharing performance feedback
Providing constructive feedback to your peers as an engineering manager is an important aspect of building a strong and effective team. Here are some tips on how to provide constructive feedback to your team:
- Be specific: Provide examples to support your feedback. This will help your team members understand what they did well or what they need to improve on.
- Example: "I noticed during the last team meeting that you interrupted others while they were speaking. I love that you're excited about this topic, but try to let others finish their thoughts before sharing your own ideas."
- Be objective: Don’t making personal attacks or being overly critical. Focus on the facts and be objective in your feedback.
- Use a positive tone: Frame your feedback in a positive way, emphasizing the things your team members did well and offer suggestions for improvement.
- Example: "You did a great job presenting during the last client meeting. However, I think it would be even more effective if you could use more visual aids to support your points."
- Focus on behavior: Focus on the behavior or actions that you are providing feedback on, rather than on the person.
- Example: "During the last sprint, there were a few instances where your communication with the team could have been clearer. Let's work on improving our communication going forward to avoid any misunderstandings."
- Offer solutions: Provide specific solutions or suggestions for improvement. This can help your team members understand how they can improve and feel more motivated to make changes. If you have a solution or action plan right away, that’s OK. You both can take time to brainstorm possibilities.
- Example: "I noticed that you've been struggling with a particular coding challenge. Perhaps some training sessions or taking an online course to improve your skills in that area might help. What do you think?"
- Follow up: Check in with your team member after providing feedback to ensure that they understand the feedback and are making progress towards improvement.
- Example: "Thanks for taking my feedback on board. Let's check in next week to see how things are going and discuss any further"
Addressing concerns or issues
Giving your team a safe environment to discuss concerns or issues allows managers to identify and resolve hiccups before they escalate and become bigger problems.
Prioritizing career development
Helping employees identify areas for growth and development, as well as provide guidance on how to achieve their career goals is essential for long-term success.
Aligning team members Bringing team members together
Carving out time on a regular basis (i.e. monthly) to review team objectives, discuss progress, and identify areas for improvement is key to making sure your team is working toward the same goals.
Offering recognition and rewards
Recognizing and rewarding team members for their hard work and achievements can boost morale and motivation. Regularly acknowledging successes, offering praise, and discussing rewards creates an environment in which everyone feels trust, safety, accountability, and equity.
How to prepare for one-on-one meetings
Be consistent but flexible
To create consistent and open communication, establish a regular cadence (weekly or bi-weekly) for one-on-one meetings with each team member. However, leaving room to adjust as needed is crucial. For instance, if a team member is struggling with a particular issue or project, you may decide to increase the frequency of your one-on-one meetings to provide additional support and guidance.
Give ample time
The length of one-on-one meetings between a manager and a team member can vary depending on the needs and goals of the team member and the availability of the manager. However, a typical length for a one-on-one meeting is between 30 to 60 minutes. It's important to note that the length of the meeting should not be the primary focus, but rather the quality of the conversation and the outcomes achieved. The meeting should allow sufficient time to cover the key topics on the agenda and provide an opportunity for open and productive communication between the manager and team member. The one-on-one meeting should be focused on the team member's goals, challenges, and development. Give the team members ample time to speak and share their thoughts, ideas, and concerns.
Provide an agenda
Before your one-on-one meetings, take some time to review the team member’s recent work. This will help you identify any areas where the team member needs additional support or guidance. Use this information to create and share an agenda 24 hours prior to the meeting that outlines the topics you want to discuss. Here's a sample agenda:
Topic |
Summary |
Time |
Check-in |
Begin the meeting by asking how the team member is doing and if there are any updates or concerns they would like to discuss. |
5 mins |
Progress and accomplishments |
Review the team member's progress on current projects and discuss any accomplishments since the last one-on-one meeting |
10 mins |
Challenges and obstacles |
Discuss any challenges or obstacles the team member is facing and work together to identify potential solutions. |
10 mins |
Feedback |
Provide feedback on the team member's performance, including strengths and areas for improvement. Encourage the team member to provide feedback on your performance as well. |
10 mins |
Goals and development |
Set goals for the team member, both short-term and long-term, and identify actionable steps to achieve them. Discuss opportunities for growth and development within the team or organization. |
15 mins |
Action items and follow-up |
Recap the key takeaways from the meeting and identify any action items and next steps. Follow up on action items in the next one-on-one meeting. |
5 mins |
Wrap-up |
End the meeting by thanking the team member for their time and contributions, and reiterate your support for their success. |
2 mins |
Questions to ask yourself before your next one-on-one
Career desires |
What does each team member see as their next role? |
Does each team member have a career plan, or are they seeking guidance? |
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What are their aspirations for their next role and how can we help them get there? |
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Team skills |
Who are your high performing team members? |
Which key skills does each team member own? |
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What do they enjoy doing the most? |
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Which projects did they excel at? |
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What is their main area for improvement? How can I help them improve? |
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Who works in a close capacity, and which team members rarely speak with one another? |
|
Strategic team alignment |
Does everyone on the team feel on the same page? |
How is team communication? |
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Are there frequent fire drills, and how are fire drills handled? |
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Is anyone carrying significantly more weight? |
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How are they feeling about their workload? |
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What obstacles are they running into with their current work projects? |
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What makes their job harder? |
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Is there anything I can do to be more helpful leaders to them? |
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Do team members know the strategy for the quarter and year? |
Questions to ask during one-on-one meetings
By asking the right questions during one-on-one meetings, you can encourage your team to share thoughts and ideas and support development and career growth.
Here are some questions to ask:
Type |
Use case |
Example |
Open-ended questions |
Use open-ended questions that encourage team members to share their thoughts and ideas in detail. |
"What's been challenging for you lately?" or "What do you think could be improved on this project? |
Clarifying questions |
Ask clarification questions to ensure you fully understand your team members’ perspective. |
Example: "Can you explain what you mean by that?" or "Can you give me an example of what you're referring to?" |
Follow-up questions |
Ask follow-up questions to explore a topic in more detail. |
"How did that make you feel?" or "What do you think we could do differently next time?" |
Goal-oriented questions |
Ask goal-oriented questions that help your team members focus on their development and career aspirations. |
"What are your career goals in the next 12 months?" or "What skills do you want to develop in your role?" |
End the one-on-one meeting on a positive note, acknowledging the team member's progress and accomplishments. Provide clear expectations for the next meeting.
How to handle difficult conversations
Listen
Actively listen to your team member's concerns and show genuine interest in their perspective. This can help build trust and encourage more open and honest communication.
Stay calm
Keep the conversation focused on the issue at hand and avoid getting emotional.
Focus on solutions
Brainstorm ideas together and come up with a plan for moving forward.
5 reasons why taking notes matters
It’s important to capture key points and action items, but also to be present and engaged in the conversation. Your notes don’t need to be a transcript, rather use a consistent format or template to recap the conversation. You can use a shared document or note-taking app, to keep your notes organized and easily accessible. Here are five reasons why meeting notes are essential to success.
- Document progress: Taking notes can help you document the progress of your team members and keep track of their goals, accomplishments, and areas for improvement.
- Prepare for future meetings: Notes can be used to prepare for future one-on-one meetings and ensure that you are following up on action items and addressing any ongoing concerns.
- Identify patterns: By taking notes on common themes or issues that arise during one-on-one meetings, you can identify patterns or trends that may require further attention.
"John expressed some concerns about workload and time management. - Provide feedback: Notes can be used to provide feedback on the team member's performance and identify areas for improvement. "Steve has been struggling to meet deadlines lately. Let's work together to identify any obstacles and come up with a plan to improve."
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Demonstrate active listening: Taking notes can demonstrate to your team member that you are actively listening and engaged in the conversation.
4 tools to enhance your one-on-one meetings
There are many tools available for capturing one-on-one meeting notes and actions as an engineering manager. Here are some we’ve found helpful:
- Note-taking apps: Apps like Evernote, OneNote, and Google Keep are popular for taking notes during one-on-one meetings. These apps allow you to create notes, tag them for easy organization, and share them with others.
- Task management tools: Tools like Trello, Asana, and Monday.com can be used to track action items and deadlines discussed during one-on-one meetings. You can assign tasks to team members, set due dates, and track progress.
- Communication platforms: Platforms like Slack, Microsoft Teams, and Google Chat can be used to record notes and actions during one-on-one meetings in a dedicated channel or chat. This allows you to easily reference past discussions and keep all related information in one place.
- Dedicated software: There are many dedicated software solutions available specifically for one-on-one meeting management. Examples include Lattice, 15Five, and Reflektive.
By prioritizing regular check-ins with your team, you can improve communication, foster stronger relationships, and ultimately drive better business outcomes. If you're looking to take your staff augmentation efforts to the next level, Trio can help!
With our experienced team and comprehensive solutions, we can provide the support and expertise you need to achieve your goals.
Visit our website today to learn more.